Researcher Profile > College of International Management> PARDO Phillip Dean
College of International Management

Professor

PARDO Phillip Dean
Birth:1956
Tel. +81-977-78-1272
E-Mail:
Research presentations Number of the published data : 9
No. Type of announcement Presentation theme Conference name Announcement date
1 Verbal Presentation COLLABORATING ACROSS CULTURES, BORDERS, DISCIPLINES AND PROGRAMS. AACSB ‘MBA Curriculum Conference’ 2018 2018/05/10
Presentation theme COLLABORATING ACROSS CULTURES, BORDERS, DISCIPLINES AND PROGRAMS.
Conference name AACSB ‘MBA Curriculum Conference’ 2018
Summary
MBA Programs are not so much to prepare young
entrepreneurs to adapt to contemporary business
practices - as to stimulate these young people to
transcend existing protocols and practices, to be pioneers
and trailblazers... to confidently, competently and bravely
go where no man (or woman) has gone before.
We must place young MBA candidates in the cauldron of
change, challenge them until they turn to their own cohort,
their peers, melding into teams and power-alliances,
committed to break the shackles of tradition and forge their own tools for success.
 
2 Other KNOWLEDGE TRANSFER IN THE TOURISM INDUSTRY: IMPLICATIONS OF THE USE OF SOCIAL MEDIA IN BUSINESS ANALYSIS The t-FORUM 2015 Global Conference Tourism Intelligence in Action. Italy. May 2015 2015/05/04
Presentation theme KNOWLEDGE TRANSFER IN THE TOURISM INDUSTRY: IMPLICATIONS OF THE USE OF SOCIAL MEDIA IN BUSINESS ANALYSIS
Conference name The t-FORUM 2015 Global Conference Tourism Intelligence in Action. Italy. May 2015
Summary
 
3 Verbal Presentation RELATIONSHIP BETWEEN SOCIAL MEDIA DATA AND HOTEL OCCUPANCY: A CASE STUDY IN PHILADELPHIA APUGSM Conference 2014-5 (ISSN No. 2186-6090) 2015/02/10
Presentation theme RELATIONSHIP BETWEEN SOCIAL MEDIA DATA AND HOTEL OCCUPANCY: A CASE STUDY IN PHILADELPHIA
Conference name APUGSM Conference 2014-5 (ISSN No. 2186-6090)
Summary
Social media is profoundly changing not only the way we communicate, but also the way human beings behave towards their commercial, political, and social environment. Therefore, in order to become more competitive, many firms are carrying out activities to leverage the power of social media to gain insights into customers’ cognition and behavior. Researchers have proposed the analysis of social media in predicting customer behaviors in a wide range of industries, including restaurants, retailing, online education, etc. By analyzing a collection of Google search engine queries of some selective keywords, and historical Twitter data, we carried out analysis to investigate the competitive intelligence on two different selected groups of hotels in Philadelphia. Further the paper provides analysis on the correlation between social media and hotel occupancy rate, and proposes a methodology to predict future lodging demand from empirical data.
 
4 Verbal Presentation MEDICAL TOURISM IN THE AMERICAS - A REVIEW OF RECENT ISSUES AND TRENDS. APUGSM Conference 2014-5 (ISSN No. 2186-6090) 2015/02/09
Presentation theme MEDICAL TOURISM IN THE AMERICAS - A REVIEW OF RECENT ISSUES AND TRENDS.
Conference name APUGSM Conference 2014-5 (ISSN No. 2186-6090)
Summary
Using a selection of countries as case studies we assess the status of Medical Tourism in the Americas, a huge origin and destination market. The research covers the main issues and recent trends and we analyse the countries that have contributed most in recent years to the rise of International travel for Medical reasons.
We investigated costs and waiting times in origin markets, the spread of medical technology and qualified staff throughout, the specialization in certain destination markets, questions over legal issues relating to medical treatment, and equity in access to facilities and insurance. It is noted that, if international health-related travel remains a marginal and outbound phenomenon, relatively few family doctors or health care systems in any jurisdiction will have to face such questions. However, it is no longer marginalized or hindered in the coming decades of the 21st Century; tired of waiting for treatment, afraid of the suffering they will have to endure if they do not receive the therapies they require, or concerned about the harm they might experience by failing to receive health care in a timely fashion, those residents of originating markets capable of travelling are willing to move and pay for prompt access to care (Connell 2013).
We conclude that the national healthcare systems of this region will continue to experience increasing numbers of patients travelling for care. Therefore, if medical tourism is successful, domestic health systems will find themselves treating increasing numbers of foreign patients and/or experiencing patient drain to foreign systems, and will have to decide whether they should themselves become part of a globalized healthcare system supported by knowledge base-transfer, Internet-based medicine, and their patients’ increasing desire for the full health and wellness package as a permanent part of their lifestyles.
 
5 Verbal Presentation INNOVATIVE MARKETING STRATEGIES IN FAMILY OWNED BUSINESSES: A WORK IN PROGRESS FRAMEWORK TO INTEGRATE... 6th EuroMed Conference - 2013 2013/09/23
Presentation theme INNOVATIVE MARKETING STRATEGIES IN FAMILY OWNED BUSINESSES: A WORK IN PROGRESS FRAMEWORK TO INTEGRATE SOCIAL MEDIA
Conference name 6th EuroMed Conference - 2013
Summary
The specific aim of this research is to understand: 1) how Family Owned Businesses (FOB) use new innovation and technology, in particular social media, in their business; 2) how customers evaluate the adoption of social media by FOBs; 3) how social media enhance business performance and customer loyalty 4) how the gaps can be filled by an innovative marketing strategy. A quantitative approach is employed to answer the research questions. Several modern statistical techniques are employed to analyze the data. Finally, an innovative framework on integration of social media into marketing strategy of a typical FOB is provided
 
6 Verbal Presentation THE CANARY IN THE ROOM: THE PREDICTIVE VALUE OF SOCIAL MEDIA FOR HOSPITALITY AND TOURISM STOCKS 6th International Colloquium on Tourism & Leisure conference 2013/08/19
Presentation theme THE CANARY IN THE ROOM: THE PREDICTIVE VALUE OF SOCIAL MEDIA FOR HOSPITALITY AND TOURISM STOCKS
Conference name 6th International Colloquium on Tourism & Leisure conference
Summary
Recently social media has been shown to provide information on tourism and politics. In recent studies that we have conducted, wine sales and tourism trends have been forecast using machine learning algorithms and hundreds of thousands of blogs, online news articles and Twitter tweets. Our previous research has shown that mining of social media can predict in real-time market penetration figures and can also forecast social and business trends in tourism. We extend the research further to evaluate the predictive value of Social Media in forecasting trends for the value of publicly traded Hospitality and Tourism companies.
 
7 Verbal Presentation Doshisha University Special Lectures 1) CORPORATE SOCIAL RESPONSIBILITY 2) CHALLENGES OF TRANSITIONAL... DOSHISHA University Global Studies Program 2013/02/05
Presentation theme Doshisha University Special Lectures
1) CORPORATE SOCIAL RESPONSIBILITY
2) CHALLENGES OF TRANSITIONAL ECONOMIES(Central Asia)
Conference name DOSHISHA University Global Studies Program
Summary
 
8 Verbal Presentation CORPORATE AUDITING AS A TOOL OF ECONOMIC DEVELOPMENT AND TRANSPARENCY - “AUDIT RISKS IN CERTAIN EMERGING... JICA SPECIAL CONFERENCE IN KYRGYZSTAN 2012/02/01
Presentation theme CORPORATE AUDITING AS A TOOL OF ECONOMIC DEVELOPMENT AND TRANSPARENCY - “AUDIT RISKS IN CERTAIN EMERGING MARKETS“
Conference name JICA SPECIAL CONFERENCE IN KYRGYZSTAN
Summary
 
9 Verbal Presentation PERCEPTIONS OF INNOVATIVENESS AMONG SWISS HOTEL MANAGERS. 2010 EUROPEAN APPLIED BUSINESS RESEARCH CONFERENCE, DUBLIN, IRELAND 2010/06/07
Presentation theme PERCEPTIONS OF INNOVATIVENESS AMONG SWISS HOTEL MANAGERS.
Conference name 2010 EUROPEAN APPLIED BUSINESS RESEARCH CONFERENCE, DUBLIN, IRELAND
Summary