Researcher Profile > College of International Management> PARDO Phillip Dean
College of International Management

Professor

PARDO Phillip Dean
Birth:1956
Tel. +81-977-78-1272
E-Mail:
Papers Number of the published data : 4
No. Title of presented paper Journal Publication date DOI
1 Knowledge Transfer in the Tourism Industry: Implications of the use of social media in business analysis Journal of Hospitality & Tourism (JOHAT) 2015/06
Type of journal Academic Journal
Authorship Joint work
Title of presented paper Knowledge Transfer in the Tourism Industry:
Implications of the use of social media in business
analysis
Journal Journal of Hospitality & Tourism (JOHAT)
Volume/issue/page Vol. 13/ No. 1, 1-15
Joint authors Malcolm Cooper
Le Quang Thai
William Claster
Kazem Vafadari
Phillip Pardo
ISSN 0972-7787
Summary
 
2 TOURISM, TRAVEL AND TWEETS: Algorithmic Text Analysis Methodologies in Tourism Middle East J. of Management (MEJM), INDERSCIENCE 2013/05 10.1504/MEJM.2013.054071
Type of journal Academic Journal
Authorship Joint work
Title of presented paper TOURISM, TRAVEL AND TWEETS: Algorithmic Text Analysis Methodologies in Tourism
Journal Middle East J. of Management (MEJM), INDERSCIENCE
Volume/issue/page Vol. 1/ No. 1, 81-99
Joint authors Dr. Claster and Dr. Cooper
ISSN
Summary
From a hospitality perspective, we examined whether Tweets can be sentiment mined for market intelligence for the views being expressed by actual and/or potential consumers in a reliable and as close to real-time manner. Our results indicate that micro-blogs can be used as a source of useful information in the development of customer relationships within the tourism and hospitality industry.
 
3 The Impact of Technology Innovativeness On Four And Five Star Hotels In Switzerland Journal of Hospitality & Tourism (JOHAT) 2013/08
Type of journal Academic Journal
Authorship First
Title of presented paper The Impact of Technology Innovativeness On Four And Five Star Hotels In Switzerland
Journal Journal of Hospitality & Tourism (JOHAT)
Volume/issue/page Volume - 11/ No. 1, 1-18
Joint authors Phillip Pardo, William Claster, Malcolm Cooper and Didier Steiner (In Memoriam)
ISSN 0972-7787
Summary
This paper explores perceptions of Technology Innovativeness (TI) within a sample of deluxe hotels (4 and 5 star) located in Switzerland. It describes the views and opinions of senior managers on innovativeness and showed TI’s value in improving both the top and bottom line. The findings highlight how top managers and owners of these hotels perceive and use innovativeness in order to gain competitive advantage, how local and national culture is used in developing that advantage, and how a strong relationship between all major stakeholders in the hotel industry could hold the key to both origin and destination innovation. This research also provides a good understanding of the impact of Technology Innovativeness in Four and Five Star Hotels in Switzerland.
 
4 Market Orientation and Business Performance: evidence from the hotel industry in Germany Int. J. Leisure and Tourism Marketing 2011/06 10.1504/IJLTM.2011.042288
Type of journal Academic Journal
Authorship Joint work
Title of presented paper Market Orientation and Business Performance: evidence from the hotel industry in Germany
Journal Int. J. Leisure and Tourism Marketing
Volume/issue/page Vol.2/ No. 3, 232-247
Joint authors Kayhan Tajeddini and Detlev Remy
ISSN
Summary
While researchers have explored the relationship between market orientation and business performance in different organisations, such studies in the hotel service segment are scarce. Using Slater and Narver’s (1994a) scale of
market orientation, this study investigates the potential impact of the three components of market orientation (i.e. customer orientation, competition orientation and inter-functional coordination) on various performance indicators. Data for this study were collected through a survey questionnaire of 236 German hotels. The findings provide a new insight by exploring how different factors impact upon the performance of the hotel segment. Overall, the regression analysis suggests that the owners and managers in the hotel industry who implement a market orientation enjoy higher business performance (i.e. profit goal attainment, sales goal achievement, and return on
investment realisation and improvements in market share). In the light of existing literature, the implications of our findings for hotel managers and owners.