Researcher Profile > College of International Management> FUJII Seiichi
College of International Management

Professor

FUJII Seiichi
E-Mail:
顔写真
Research presentations Number of the published data : 14
No. Type of announcement Presentation theme Conference name Announcement date
1 Verbal Presentation Serial Innovators in Collectivistic Organizations: Conceptual Development and Propositions 25nd Innovation and Product Development Management Conference 2018/06/11
Presentation theme Serial Innovators in Collectivistic Organizations: Conceptual Development and Propositions
Conference name 25nd Innovation and Product Development Management Conference
Summary
This study develops a conceptual framework for better understanding of serial innovators in collectivistic organizations. Serial innovators are more likely to survive in individualistic cultures because, in the collectivistic culture, a nail that sticks out can get hammered. This study took the survey for the innovation activities by collectivistic organizations and the result of that research found out that serial innovators have their presence and enormously contribute to the innovation activities even in the collectivistic culture. Thus, it is meaningful to explore how serial innovators can survive in such difficult situations.
The findings of the research comprise a variety of aspects such as 1) personal characteristics and capability, 2) organizational structure, 3) political behaviors, 4) human resource management, 5) development and decision-making process, 6) industrial characteristics. Similarity and difference between previous researches in individualistic cultures and this study in collectivistic culture are made clear. Those causes are addressed. Finally, we propose the framework of those perspectives.
 
2 Verbal Presentation The creative activities for innovative products in Japanese firms 15th AP Conference 2017/11/11
Presentation theme The creative activities for innovative products in Japanese firms
Conference name 15th AP Conference
Summary
Radical innovation like sustainable products that are required for the resolution of climate change is treated in many firms. Shane, Venkataraman and Macmillan revealed that national culture effected to the preferences of creative activities (1995). They especially discussed the relationship between project champion and 3 national cultural aspects, individualism-collectivism, high power distance-low power distance and uncertainty avoidance-uncertainty acceptance. Nevertheless, empirical evidence from Asian countries is still limited (e.g., Burgelman, 1983; Howell and Higgins, 1990; Engelen, Brettel and Wiest. 2012).
In order to fill these research gap, this study has developed a conceptual model to investigate a role of project champions for successful radical product development and empirically tested the model using the data collected from senior managers in Japan. Extant research about Japanese companies are mostly case-based studies on such companies as Toyota, Honda, Sony etc. and lacks quantitative survey-based studies with few exceptions in new product development in general, even fewer for champions specifically.
The model hypothesized the positive relationships between 1) project champion, 2) risk-taking organization culture, 3) new product development (NPD) stage fluidity, 4) product radicalness, and 5) NPD outcomes. The results of analyses show that the existence of project champion enhances the level of product radicalness and NPD outcome directly and indirectly while it didn’t affect risk-taking organization culture. Furthermore, although NPD stage fluidity is strongly associated with the existence of project champions, it doesn’t necessarily improve NPD outcomes.
 
3 Verbal Presentation Project Champion, Organization Culture, and Stage Gate Fluidity in Radical Innovations: An Empirical... 23nd Innovation and Product Development Management Conference 2016/06/14
Presentation theme Project Champion, Organization Culture, and Stage Gate Fluidity in Radical Innovations: An Empirical Evidence from Japan
Conference name 23nd Innovation and Product Development Management Conference
Summary
Existing studies have extensively explored the role of project champions for successful innovations (Markham and Griffin, 1988). However, there still remains conflicting argument about whether project champions are more important in radical or incremental innovations. Furthermore, empirical evidence from Asian countries is still limited (e.g., Burgelman, 1983; Howell and Higgins, 1990) in spite of the possible cultural differences (Nakata and Sivakumar, 1996).
In order to fill these research gap, this study has developed a conceptual model to investigate a role of project champions for successful radical product development and empirically tested the model using the data collected from senior managers in Japan. Extant research about Japanese companies are mostly case-based studies on such companies as Toyota, Honda, Sony etc. and lacks quantitative survey-based studies with few exceptions in new product development in general (e.g., Song and Parry 1997) , even fewer for champions specifically.
The model hypothesized the positive relationships between 1) project champion, 2) risk-taking organization culture, 3) new product development (NPD) stage fluidity, 4) product radicalness, and 5) NPD outcomes. The results of analyses show that the existence of project champion enhances the level of product radicalness and NPD outcome directly and indirectly while it didn’t affect risk-taking organization culture. Furthermore, although NPD stage fluidity is strongly associated with the existence of project champions, it doesn’t necessarily improve NPD outcomes.
 
4 Verbal Presentation A project champions new role in the digital age: A cross-cultural study among the US., Korea and Japan 23nd Innovation and Product Development Management Conference 2016/06/13
Presentation theme A project champions new role in the digital age: A cross-cultural study among the US., Korea and Japan
Conference name 23nd Innovation and Product Development Management Conference
Summary
The advance of information and communication technology (ICT) requires companies to adapt their innovation activities in accordance with the rapid environmental changes. This study explores how product champions affect the search for unarticulated needs, social media usage at the fuzzy front end and, in turn, the new product development outcome.
Based on a conceptual model the authors developed, the hypothesized relationships were tested with the data collected in three countries (U.S., Korea and Japan). The results show that a project champion affects search for unarticulated needs positively in all three countries. Then the search for unarticulated needs affects social media usage at fuzzy front end in all countries. However, social media usage at the fuzzy front end affects new product outcome positively only in the U.S.
The results also show distinctive differences among the three countries including 1) a product champion’s positive effect on search for unarticulated needs and social media usage at the fuzzy front end is significantly stronger in Japan than in the U.S., 2) a product champion’s negative effect on new product outcome is stronger in Korea than in the U.S. and Japan, and 3) the positive effect of search for unarticulated needs on new product outcome is significantly stronger in Korea than in the U.S. and Japan.
 
5 Verbal Presentation Human resources study as the gate function in the research and development processDevelopment Proceedings of the Thirteenth National Congress 2015 2015/09/26
Presentation theme Human resources study as the gate function in the research and development processDevelopment
Conference name Proceedings of the Thirteenth National Congress 2015
Summary
In the research and development process, the “Boost-Gate” function has gathered increasing attention by many companies as a valid method of filtering out promising themes out of a variety of alternatives. Also, a great deal of research has been conducted on Serial Innovators who provide continuous success in the market and Product Champions who advocate the seeds of ideas, as key persons to achieve radical innovations. In this study, key persons working for food company K, and contributing to the innovative product development, are identified, interviewed, and analyzed. As a result, the existence and activities of such human resources have been confirmed, suggesting the possibility they play the role as the Boost-Gate function in research and development.
 
6 Verbal Presentation - Value Management in Theme Park Industry- Innovation and Evaluation of Value in Service Industry in... Proceedings of the Twelfth National Congress 2014 2014/09/27
Presentation theme - Value Management in Theme Park Industry- Innovation and Evaluation of Value in Service Industry in New Product Development
Conference name Proceedings of the Twelfth National Congress 2014
Summary
The importance of innovation activities by manufacturing industry which has trends toward service economy and service industry which is leading player hereafter is increasing. Project activities that implement service innovation in service industry should set the new value criteria to take smoothly a chain between program management and value management. So that, after the relationship between goods and services that configure products is reviewed in service innovation study, new model that is consisted of goods and services is defined. By adopting this model to theme park industry that contrasting of competence advantage clarifies, new outcome is obtained. They relate to the competence superiority in theme park industry, some different purposes of theme park business, the relationship between goods and services in service industry and the possibility of two sorts of models.
 
7 Verbal Presentation The Integration-Oriented Product Development Management in Japan - An Application of Product-Customer... International Association of Project & Program Management Proceedings of the 16th National Congress 2013 2013/10/05
Presentation theme The Integration-Oriented Product Development Management in Japan
- An Application of Product-Customer Matrix to KAO -
Conference name International Association of Project & Program Management Proceedings of the 16th National Congress 2013
Summary
n this study, Product-Customer Matrix is introduced after thorough literature review on the advanced concept of the value, in order to investigate how Japanese manufacturers have built the development management while emphasizing the program integrative management. For the analysis, KAO Corporation, a Japanese leading company in a household goods industry is chosen as an example. A series of analyses has been conducted such as a situation analysis, a situation comparison between 50 years ago and current, a comparison every ten years, and a comparison with other companies after having KAO’s products input in the Product-Customer Matrix. As a result, KAO’s business model boosting the synergy effect between B-to-B Processed Products market and B-to-C Completed Products market has been clarified. Moreover, it is also understood that KAO’s products group for B-to-C Completed Products market has wide characteristics, therefore, KAO has established the development management in accordance with it.
 
8 Verbal Presentation The relationship between the product champion and the organization in innovation process Kansai Branch conference in study 2012/12/02
Presentation theme The relationship between the product champion and the organization in innovation process
Conference name Kansai Branch conference in study
Summary
 
9 Verbal Presentation -Search for Product Champions in Japanese Firms-The Relationship between Project Manager and Product... Proceedings of the Twelfth National Congress 2011 2011/09/03
Presentation theme -Search for Product Champions in Japanese Firms-The Relationship between Project Manager and Product Champion
in New Product Development
Conference name Proceedings of the Twelfth National Congress 2011
Summary
The study of product champion in new product development project is ahead in America, Germany, Korea and so on. Additionally their comparison between that nationalities, but there are a rare study in Japan. Product champion is known as important key person who influence strongly for new product success along with project manager, so it is very significant outcomes to discover those existences in Japanese firms. After we reviewed previous research about project manager and product champion, we got together their relationship and conducted an empirical study. In the result, it was found that existences and a clue of product champion study in Japan.
 
10 Verbal Presentation Integration for Marketing and Innovation in New Product Developmen Workshop in 2010 2010/06/05
Presentation theme Integration for Marketing and Innovation in New Product Developmen
Conference name Workshop in 2010
Summary
 
11 Verbal Presentation Marketing Strategy of Household Industry Companies in International Market Proceedings of Sixth National Conference 2009 2009/04/18
Presentation theme Marketing Strategy of Household Industry Companies in International Market
Conference name Proceedings of Sixth National Conference 2009
Summary
In Asian countries led by China which took a role as the production base, possibility as a huge market has begun to appear.How are the Japanese household appliance companies which presented international marketing lively going to cope with this movement? We set a frame after having reviewed precedent studies. As a result, the necessity of a new frame was found. In addition, it became clear that domestic produced products with high competitiveness were exported abroad as much as the market activity in foreign countries became strong. Furthermore, it is permitted that devices such as parts and synergy with consumer goods were related to there.
 
12 Verbal Presentation Japanese companies and those introductions of the American management technique The Fourteenth International Symposium on Artificial Life and Robotics, 2009/02/03
Presentation theme Japanese companies and those introductions of the American management technique
Conference name The Fourteenth International Symposium on Artificial Life and Robotics,
Summary
Straying is seen in the American companies shown weakness by a financial crisis. There was the time when  the sick Japanese companies were going to take again in a domination of the strong American companies all together more than ten years before it. The experimental study was done how the Japanese companies had approached the American companies by technique introduction of American companies while clarifying the characteristic of the Japanese companies and the American companies. As a result, it is conducted that many companies still maintained the accumulation and the long-term intention that was the superiority of the Japanese companies. On the other hand, it is found that there was partly the company which had Americanized. As a result of having inspected how a product market strategy was practiced for the introduction period of the American management technique while allotting the financial resources mainly on human resources with a focus, it became clear that the characteristic of each company appeared to the divisions of the business or the decision-making structure.
 
13 Verbal Presentation Jananese Type Innovation Model which Create Competitive Advantage for Manufactures 82th workshop 2008/09/06
Presentation theme Jananese Type Innovation Model which Create Competitive Advantage for Manufactures
Conference name 82th workshop
Summary
 
14 Verbal Presentation The superiority of the Japanese model innovation model mainly on the basic thought -Examination by... Proceedings of Forth National Conference 2008 2008/04/26
Presentation theme The superiority of the Japanese model innovation model mainly on the basic thought -Examination by the frame about the comparison of a Japanese model and the American model-
Conference name Proceedings of Forth National Conference 2008
Summary