Researcher Profile > College of International Management> BEISE-ZEE Marian
College of International Management

Professor

BEISE-ZEE Marian
Birth:1968
Tel. 0977781214
E-Mail:
Papers Number of the published data : 25
No. Title of presented paper Journal Publication date DOI
1 Bitter Taste: An agency agreement in Vietnam goes awry Emerging Markets Case Studies 2017/06 10.1108/EEMCS-01-2016-0004
Type of journal Academic Journal
Authorship Joint work
Title of presented paper Bitter Taste: An agency agreement in Vietnam goes awry
Journal Emerging Markets Case Studies
Volume/issue/page 7/ 2, 1-17
Joint authors Wäfler, Beat, Beise-Zee, Rian
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2 Vertical Brand Extension at Vinamilk Vietnam Asian Case Research Journal 2016/12 10.1142/S0218927516500127
Type of journal Academic Journal
Authorship Joint work
Title of presented paper Vertical Brand Extension at Vinamilk Vietnam
Journal Asian Case Research Journal
Volume/issue/page 20/ 2, 331-350
Joint authors
ISSN
Summary
 
3 Perception of Corporate Social Responsibility among Devout and Non-Devout Customers in an Islamic Society Asian Journal of Business Ethics 2015/10 10.1007/s13520-015-0048-9
Type of journal Academic Journal
Authorship Joint work
Title of presented paper Perception of Corporate Social Responsibility among Devout and Non-Devout Customers in an Islamic Society
Journal Asian Journal of Business Ethics
Volume/issue/page 5/ 2, 131-146
Joint authors Sana-ur-Rehman Sheik
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4 The Effects of Word-of-Mouth Incentivization on Consumer Brand Attitude Journal of Product & Brand Management 2015/10 10.1108/JPBM-11-2014-0752
Type of journal Academic Journal
Authorship Corresponding author
Title of presented paper The Effects of Word-of-Mouth Incentivization on Consumer Brand Attitude
Journal Journal of Product & Brand Management
Volume/issue/page 24/ 7, 720-735
Joint authors Pongjit, C.
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5 The effect of nature-based tourism, destination attachment and property ownership on environmental-friendliness... Asia Pacific Journal of Tourism Research 2015/06 10.1080/10941665.2014.925482
Type of journal Academic Journal
Authorship Joint work
Title of presented paper The effect of nature-based tourism, destination attachment and property ownership on environmental-friendliness of visitors: A study in Thailand
Journal Asia Pacific Journal of Tourism Research
Volume/issue/page 20/ 6, 656-679
Joint authors Chubchuwong, M., Beise-Zee, R., Speece, M
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6 How to Go Green: Unraveling Green Preferences of Consumers Asia-Pacific Journal of Business Administration 2015/03 10.1108/APJBA-06-2013-0067
Type of journal Academic Journal
Authorship Joint work
Title of presented paper How to Go Green: Unraveling Green Preferences of Consumers
Journal Asia-Pacific Journal of Business Administration
Volume/issue/page 7/ 1, 56-72
Joint authors Sony, A., Ferguson, D., Beise-Zee, R.
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7 Knowledge Appropriation and Identity: Toward a Multi-Discourse Analysis Organization Studies 2014/09 10.1177/0170840614531720
Type of journal Academic Journal
Authorship Joint work
Title of presented paper Knowledge Appropriation and Identity: Toward a Multi-Discourse Analysis
Journal Organization Studies
Volume/issue/page 35/ 9, 1373-1392
Joint authors Kamoche. K., Mamman, A.
ISSN
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8 Regionale Innovationscluster und Internationale Netzwerkkompetenz Schulz/Hoelzle (Eds.) Motoren der Innovation, Springer Gabler 2014 2014/07 10.1007/978-3-658-06135-7
Type of journal Other
Authorship Individual works
Title of presented paper Regionale Innovationscluster und Internationale Netzwerkkompetenz
Journal Schulz/Hoelzle (Eds.) Motoren der Innovation, Springer Gabler 2014
Volume/issue/page 295-310
Joint authors
ISSN
Summary
 
9 Communication Needs of Medical Tourists: An Exploratory Study in Thailand International Journal of Pharmaceutical and Healthcare Marketing 2014/04 10.1108/IJPHM-10-2012-0010
Type of journal Academic Journal
Authorship Corresponding author
Title of presented paper Communication Needs of Medical Tourists: An Exploratory Study in Thailand
Journal International Journal of Pharmaceutical and Healthcare Marketing
Volume/issue/page 8/ 1, 98-117
Joint authors
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10 Customer Preference for Decision Authority in Credence Services: The Moderating Effects of Source Credibility... Managing Service Quality 2014/04 10.1108/MSQ-03-2013-0033
Type of journal Academic Journal
Authorship Corresponding author
Title of presented paper Customer Preference for Decision Authority in Credence Services: The Moderating Effects of Source Credibility and Persuasion Knowledge
Journal Managing Service Quality
Volume/issue/page 24/ 3, 274 - 299
Joint authors
ISSN
Summary
 
11 Place Marketing of Hot Spring Regions: A Market Segmentation Based on Chinese Tourists' Perceptions... International Journal of Leisure and Tourism Marketing 2013/10 10.1504/IJLTM.2013.057314
Type of journal Academic Journal
Authorship Joint work
Title of presented paper Place Marketing of Hot Spring Regions: A Market
Segmentation Based on Chinese Tourists' Perceptions of Healthfulness of Places
Journal International Journal of Leisure and Tourism Marketing
Volume/issue/page 3/ 4, 354-377
Joint authors Chang, Lizone
ISSN
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12 Pre-encounter Affective States of Business Travelers and Service Responses Journal of Hospitality Marketing & Management 2013/07 10.1080/19368623.2012.680243
Type of journal Academic Journal
Authorship Joint work
Title of presented paper Pre-encounter Affective States of Business Travelers and Service Responses
Journal Journal of Hospitality Marketing & Management
Volume/issue/page 22/ 6, 634-655
Joint authors Wang, Yi-Chieh
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13 Service Responses to Emotional States of Business Customers Managing Service Quality 2013/01 10.1108/09604521311287650
Type of journal Academic Journal
Authorship Joint work
Title of presented paper Service Responses to Emotional States of Business Customers
Journal Managing Service Quality
Volume/issue/page 23/ 1, 43-61
Joint authors Wang, Joanne
ISSN
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14 Consumer Perceptions of Healthfulness and Appraisal of Health-Promoting Tourist Destinations Tourism Review 2013/01 10.1108/16605371311310066
Type of journal Academic Journal
Authorship Joint work
Title of presented paper Consumer Perceptions of Healthfulness and Appraisal of Health-Promoting Tourist Destinations
Journal Tourism Review
Volume/issue/page 68/ 1, 34-47
Joint authors Chang, Lizone
ISSN
Summary
 
15 Service Quality as a Driver for Medical Tourism International Journal of Leisure and Tourism Marketing 2011/04 10.1504/IJLTM.2011.038886
Type of journal Academic Journal
Authorship Joint work
Title of presented paper Service Quality as a Driver for Medical Tourism
Journal International Journal of Leisure and Tourism Marketing
Volume/issue/page 2/ 2, 140-158
Joint authors Veerasoonthorn, Ruamsak
ISSN
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16 Corporate Social Responsibility or Cause Related Marketing? The Role of Cause Specificity of CSR Journal of Consumer Marketing 2011/01 10.1108/07363761111101921
Type of journal Academic Journal
Authorship Joint work
Title of presented paper Corporate Social Responsibility or Cause Related Marketing? The Role of Cause Specificity of CSR
Journal Journal of Consumer Marketing
Volume/issue/page 28/ 1, 27-39
Joint authors Sheik, Sana ur Rehman
ISSN
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17 International hospital outshopping: a staged model of push and pull factors International Journal of Pharmaceutical and Hospital Marketing 2010/08 10.1108/17506121011076174
Type of journal Academic Journal
Authorship Joint work
Title of presented paper International hospital outshopping: a staged model of push and pull factors
Journal International Journal of Pharmaceutical and Hospital Marketing
Volume/issue/page 4/ 3, 247-264
Joint authors Veerasoonthorn, Ruamsak
ISSN
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18 Local User-Producer Interaction in Innovation and Export Performance of Firms Small Business Economics 2006/05 10.1007/s11187-006-0013-z
Type of journal Academic Journal
Authorship Joint work
Title of presented paper Local User-Producer Interaction in Innovation and Export Performance of Firms
Journal Small Business Economics
Volume/issue/page 27/ 2-3, 207-222
Joint authors Rammer, Christian
ISSN
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19 Lead Markets, Innovation Disparities and Growth Journal of International Economics and Economic Policy 2005/01 10.1007/s10368-004-0013-x
Type of journal Academic Journal
Authorship Individual works
Title of presented paper Lead Markets, Innovation Disparities and Growth
Journal Journal of International Economics and Economic Policy
Volume/issue/page 1/ 4, 305-328
Joint authors
ISSN
Summary
 
20 Lead Markets for Environmental Innovations: A Framework for Innovation and Environmental Economics Ecological Economics 2005/01 10.1016/j.ecolecon.2004.06.007
Type of journal Academic Journal
Authorship Joint work
Title of presented paper Lead Markets for Environmental Innovations: A Framework for Innovation and Environmental Economics
Journal Ecological Economics
Volume/issue/page 52/ 1, 5-17
Joint authors Rennings, Klaus
ISSN
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21 Assessing the Lead Market Potential of Countries for Innovation Projects Journal of International Management 2004/12
Type of journal Academic Journal
Authorship Joint work
Title of presented paper Assessing the Lead Market Potential of Countries for Innovation Projects
Journal Journal of International Management
Volume/issue/page 10/ 4, 453-477
Joint authors Cleff, Thomas
ISSN
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22 Lead Markets: Country-Specific Drivers of the International Diffusion of Innovations Research Policy 2004/08
Type of journal Academic Journal
Authorship Individual works
Title of presented paper Lead Markets: Country-Specific Drivers of the International Diffusion of Innovations
Journal Research Policy
Volume/issue/page 33/ 6-7, 997-1018
Joint authors
ISSN
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23 Lead Markets: A New Framework for the International Diffusion of Innovation Management International Review 2004/06
Type of journal Academic Journal
Authorship Joint work
Title of presented paper Lead Markets: A New Framework for the International Diffusion of Innovation
Journal Management International Review
Volume/issue/page 44/ 3, 21-40
Joint authors Gemuenden, H.G.
ISSN
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24 National Environmental Policy and the Global Success of Next-Generation Automobiles International Journal of Energy Technology and Policy 2004/06
Type of journal Academic Journal
Authorship Joint work
Title of presented paper National Environmental Policy and the Global Success of Next-Generation Automobiles
Journal International Journal of Energy Technology and Policy
Volume/issue/page 2/ 3, 272-283
Joint authors Rennings, Klaus
ISSN
Summary
 
25 Public Research and Industrial Innovation in Germany Research Policy 1999/06
Type of journal Academic Journal
Authorship Joint work
Title of presented paper Public Research and Industrial Innovation in Germany
Journal Research Policy
Volume/issue/page 28/ 4, 397-422
Joint authors Stahl, Harald
ISSN
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