Researcher Profile > College of International Management> CHEN Shu-Ching
College of International Management

Professor

CHEN Shu-Ching
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Books Number of the published data : 5
No. Title Publication date
1 Making a Difference through Marketing: A Quest for Diverse Perspectives 2016/05
Title Making a Difference through Marketing: A Quest for Diverse Perspectives
Publisher Springer
Pages that you were responsible for 143-155
Joint authors
ISBN 978-981-10-0462-9
Summary
 
2 Encyclopedia of E-Commerce Development, Implementation, and Management 2016/05
Title Encyclopedia of E-Commerce Development, Implementation, and Management
Publisher IGI Global
Pages that you were responsible for 1563-1571
Joint authors
ISBN
Summary
 
3 Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era 2016/01
Title Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
Publisher Springer
Pages that you were responsible for
Joint authors
ISBN 978-3-319-11814-7
Summary
 
4 Delivering Value in Turbulent Times 2011/08
Title Delivering Value in Turbulent Times
Publisher Chicago, IL : American Marketing Association
Pages that you were responsible for
Joint authors Mavondo, F.T.
ISBN 9780877573470
Summary
 
5 Project Management 2001/03
Title Project Management
Publisher Hwa-Tai Publishing Company
Pages that you were responsible for
Joint authors T.J. Chou
ISBN
Summary