Researcher Profile > College of International Management> CHEN Shu-Ching
College of International Management

Professor

CHEN Shu-Ching
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Research presentations Number of the published data : 25
No. Type of announcement Presentation theme Conference name Announcement date
1 Verbal Presentation Customer Experiences and Consumer Journeys Annual conference of European Institute of Retailing and Services Studies 2017/06
Presentation theme Customer Experiences and Consumer Journeys
Conference name Annual conference of European Institute of Retailing and Services Studies
Summary
 
2 Verbal Presentation Exploring Customer Experience of Value for Customer Loyalty: A Review and Implications Annual conference of European Institute of Retailing and Services Studies 2016/07
Presentation theme Exploring Customer Experience of Value for Customer Loyalty: A Review and Implications
Conference name Annual conference of European Institute of Retailing and Services Studies
Summary
 
3 Verbal Presentation The Relative Contribution of Love and Trust toward Customer Loyalty Naples Forum on Service 2015/06
Presentation theme The Relative Contribution of Love and Trust toward Customer Loyalty
Conference name Naples Forum on Service
Summary
 
4 Verbal Presentation The Role of Competition in the Service Encounter Annual conference of Academy of Marketing Science (AMS) 2014/05
Presentation theme The Role of Competition in the Service Encounter
Conference name Annual conference of Academy of Marketing Science (AMS)
Summary
 
5 Verbal Presentation What does Competition Matter in the Moments of Truth? A Dyadic View Frontiers in Service 2013/07
Presentation theme What does Competition Matter in the Moments of Truth? A Dyadic View
Conference name Frontiers in Service
Summary
 
6 Verbal Presentation The Missing Link between Customer Value and Loyalty in the Moments of Truth International Research Symposium on Service Excellence in Management, QUIS 13 2013/06
Presentation theme The Missing Link between Customer Value and Loyalty in the Moments of Truth
Conference name International Research Symposium on Service Excellence in Management, QUIS 13
Summary
 
7 Verbal Presentation Customer Loyalty: Trust and Love in Service The 19th European Institute of Retailing and Services Studies (EIRASS) Conference 2012/07
Presentation theme Customer Loyalty: Trust and Love in Service
Conference name The 19th European Institute of Retailing and Services Studies (EIRASS) Conference
Summary
 
8 Verbal Presentation Subtext and Play-text in a Hairdresser Online Discussion Forum Annual conference, Australian and New Zealand Academy of Management (ANZAM) 2011/11
Presentation theme Subtext and Play-text in a Hairdresser Online Discussion Forum
Conference name Annual conference, Australian and New Zealand Academy of Management (ANZAM)
Summary
 
9 Verbal Presentation Service Encounter: Loyalty, Customer Value and Competition American Marketing Association (AMA) Summer Marketing Educators' Conference 2011/08
Presentation theme Service Encounter: Loyalty, Customer Value and Competition
Conference name American Marketing Association (AMA) Summer Marketing Educators' Conference
Summary
 
10 Verbal Presentation A Study of Customer E-loyalty: The Role of Mediators Annual Conference, Academy of Marketing Science (AMS) 2010/05
Presentation theme A Study of Customer E-loyalty: The Role of Mediators
Conference name Annual Conference, Academy of Marketing Science (AMS)
Summary
 
11 Verbal Presentation The Efficacy of the Predictions for Customer Retention in an Interactive Relationship Annual Conference, Australian and New Zealand Marketing Academy (ANZMAC) 2009/11
Presentation theme The Efficacy of the Predictions for Customer Retention in an Interactive Relationship
Conference name Annual Conference, Australian and New Zealand Marketing Academy (ANZMAC)
Summary
 
12 Verbal Presentation A Study of the Mediators on the Customer Satisfaction-Loyalty Relationship in Non-Store Retailing Context The 38th European Marketing Academy (EMAC) Conference 2009/06
Presentation theme A Study of the Mediators on the Customer Satisfaction-Loyalty Relationship in Non-Store Retailing Context
Conference name The 38th European Marketing Academy (EMAC) Conference
Summary
 
13 Verbal Presentation Managing the Employee-Customer Relationship for Service Advantage: A Value-based Market Orientation Approach Annual Conference, Academy of Marketing Science (AMS) 2009/05
Presentation theme Managing the Employee-Customer Relationship for Service Advantage: A Value-based Market Orientation Approach
Conference name Annual Conference, Academy of Marketing Science (AMS)
Summary
 
14 Verbal Presentation A Comparison of Uni- and Multi- Loyal Customers in Store Choice: The Antecedents and Performance Consequences Annual Conference, Australian and New Zealand Marketing Academy (ANZMAC) 2008/11
Presentation theme A Comparison of Uni- and Multi- Loyal Customers in Store Choice: The Antecedents and Performance Consequences
Conference name Annual Conference, Australian and New Zealand Marketing Academy (ANZMAC)
Summary
 
15 Verbal Presentation A Conceptual Framework for Managing Multi-store Loyal Consumers in China The 15th European Institute of Retailing and Services Studies (EIRASS) Conference 2008/07
Presentation theme A Conceptual Framework for Managing Multi-store Loyal Consumers in China
Conference name The 15th European Institute of Retailing and Services Studies (EIRASS) Conference
Summary
 
16 Verbal Presentation Investigation on Drivers of Customer Loyalty by Logistic Regression Analysis--Based on Multi-loyal and... Annual Conference, Chinese Marketing Science Academy 2008/05
Presentation theme Investigation on Drivers of Customer Loyalty by Logistic Regression Analysis--Based on Multi-loyal and Uni-loyal Customers
Conference name Annual Conference, Chinese Marketing Science Academy
Summary
 
17 Verbal Presentation An Empirical Study of Relationship Between Customer Satisfaction, Behavioural Loyalty and Trust Under... Annual Conference, Chinese Marketing Science Academy 2008/05
Presentation theme An Empirical Study of Relationship Between Customer Satisfaction, Behavioural Loyalty and Trust Under The Environment of E-Business
Conference name Annual Conference, Chinese Marketing Science Academy
Summary
 
18 Poster Presentation A Comparison of Uni- and Multi- Loyal Customers in Store Choice: The Antecedents and Performance Consequences The 37th European Marketing Academy (EMAC) Conference 2008/05
Presentation theme A Comparison of Uni- and Multi- Loyal Customers in Store Choice: The Antecedents and Performance Consequences
Conference name The 37th European Marketing Academy (EMAC) Conference
Summary
 
19 Verbal Presentation Managing Customer Service from a Value-based Perspective of Market Orientation Global Marketing Conference, Korean Academy of Marketing Science 2008/03
Presentation theme Managing Customer Service from a Value-based Perspective of Market Orientation
Conference name Global Marketing Conference, Korean Academy of Marketing Science
Summary
 
20 Verbal Presentation Managing Retail Channel Conflict in China: an Empirical Study The 13th European Institute of Retailing and Services Studies (EIRASS) Conference 2006/07
Presentation theme Managing Retail Channel Conflict in China: an Empirical Study
Conference name The 13th European Institute of Retailing and Services Studies (EIRASS) Conference
Summary
 
21 Verbal Presentation Understanding Customer Value in the Market-oriented Service: The Employee-Consumer Perspectives Chinese Management Scholar Research Methods Workshop 2005/05
Presentation theme Understanding Customer Value in the Market-oriented Service: The Employee-Consumer Perspectives
Conference name Chinese Management Scholar Research Methods Workshop
Summary
 
22 Verbal Presentation Modelling Customer Retention: A Value-based Perspective of Market Orientation Annual Conference, Academy of Marketing Science (AMS) 2004/05
Presentation theme Modelling Customer Retention: A Value-based Perspective of Market Orientation
Conference name Annual Conference, Academy of Marketing Science (AMS)
Summary
 
23 Verbal Presentation Developing a Value-based Scale Measuring Market Orientation: The Identical View of the Firms and the... The 32nd European Marketing Academy (EMAC) Conference 2003/05
Presentation theme Developing a Value-based Scale Measuring Market Orientation: The Identical View of the Firms and the Customers
Conference name The 32nd European Marketing Academy (EMAC) Conference
Summary
 
24 Verbal Presentation The Role of Customer Value in the Market Orientation Practice: A Qualitative Investigation from a Dyad... Services Marketing and Management Conference 2002/08
Presentation theme The Role of Customer Value in the Market Orientation Practice: A Qualitative Investigation from a Dyad Perspective
Conference name Services Marketing and Management Conference
Summary
 
25 Verbal Presentation An Exploratory Study of Customer Value in the Implementation of Market Orientation: A Dyad Perspective... The 31st European Marketing Academy (EMAC) Conference 2002/05
Presentation theme An Exploratory Study of Customer Value in the Implementation of Market Orientation: A Dyad Perspective in a Service Context
Conference name The 31st European Marketing Academy (EMAC) Conference
Summary