Researcher Profile > College of International Management> CHEN Shu-Ching
College of International Management

Professor

CHEN Shu-Ching
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Papers Number of the published data : 32
No. Title of presented paper Journal Publication date DOI
1 Customer Experience of Value in the Service Encounter Making a Difference through Marketing: A Quest for Diverse Perspectives 2016/05
Type of journal Other
Authorship Individual works
Title of presented paper Customer Experience of Value in the Service Encounter
Journal Making a Difference through Marketing: A Quest for Diverse Perspectives
Volume/issue/page
Joint authors
ISSN
Summary
 
2 Customer Loyalty in the Auction E-service Encyclopedia of E-Commerce Development, Implementation, and Management 2016/05
Type of journal Other
Authorship Individual works
Title of presented paper Customer Loyalty in the Auction E-service
Journal Encyclopedia of E-Commerce Development, Implementation, and Management
Volume/issue/page
Joint authors
ISSN
Summary
 
3 The relative contribution of love and trust toward customer loyalty Australasian Marketing Journal 2015/02 10.1016/j.ausmj.2014.12.003
Type of journal Academic Journal
Authorship First
Title of presented paper The relative contribution of love and trust toward customer loyalty
Journal Australasian Marketing Journal
Volume/issue/page 23/ 1, 13-18
Joint authors
ISSN
Summary
 
4 Customer value and customer loyalty: Is competition a missing link? Journal of Retailing and Consumer Services 2015/01 10.1016/j.jretconser.2014.10.007
Type of journal Academic Journal
Authorship Individual works
Title of presented paper Customer value and customer loyalty: Is competition a missing link?
Journal Journal of Retailing and Consumer Services
Volume/issue/page 22/ January, 107-116
Joint authors
ISSN
Summary
 
5 The Relative Contribution of Love and Trust toward Customer Loyalty Proceedings of Annual Conference (full paper), Academy of Marketing Science (AMS) 2014/05
Type of journal Other
Authorship Individual works
Title of presented paper The Relative Contribution of Love and Trust toward Customer Loyalty
Journal Proceedings of Annual Conference (full paper), Academy of Marketing Science (AMS)
Volume/issue/page
Joint authors
ISSN
Summary
 
6 The Role of Competition in the Service Encounter Proceedings of Annual Conference (full paper), Academy of Marketing Science (AMS) 2014/05
Type of journal Other
Authorship Individual works
Title of presented paper The Role of Competition in the Service Encounter
Journal Proceedings of Annual Conference (full paper), Academy of Marketing Science (AMS)
Volume/issue/page
Joint authors
ISSN
Summary
 
7 The Customer Satisfaction-Loyalty Relation in an Interactive E-Service Setting: The Mediators Journal of Retailing and Consumer Services 2012/03 10.1016/j.jretconser.2012.01.001
Type of journal Academic Journal
Authorship Individual works
Title of presented paper The Customer Satisfaction-Loyalty Relation in an Interactive E-Service Setting: The Mediators
Journal Journal of Retailing and Consumer Services
Volume/issue/page 19/ 2, 202-210
Joint authors
ISSN 0969-6989
Summary
 
8 Service Encounter: Loyalty, Customer Value and Competition Stephanie M. Noble and Charles H. Noble (eds.) Delivering Value in Turbulent Times, 2011 AMA Educators' Proceedings (full paper), Chicago, IL, American Marketing Association (AMA) 2011/08
Type of journal Other
Authorship First
Title of presented paper Service Encounter: Loyalty, Customer Value and Competition
Journal Stephanie M. Noble and Charles H. Noble (eds.) Delivering Value in Turbulent Times, 2011 AMA Educators' Proceedings (full paper), Chicago, IL, American Marketing Association (AMA)
Volume/issue/page 22
Joint authors Mavondo, F.T.
ISSN
Summary
 
9 The Differences between Multi-loyal and Uni-loyal Customers Management Review 2010/10 http://www.glplzz.com/CN/volumn/current.shtml
Type of journal Academic Journal
Authorship Joint work
Title of presented paper The Differences between Multi-loyal and Uni-loyal Customers
Journal Management Review
Volume/issue/page 2/ 1, 45-54
Joint authors Cao, Z.P. and Zhou, T.J.
ISSN 1003-1952
Summary
 
10 A Study of Customer E-loyalty: The Role of Mediators Proceedings of Annual Conference (full paper), Academy of Marketing Science (AMS) 2010/05
Type of journal Other
Authorship Individual works
Title of presented paper A Study of Customer E-loyalty: The Role of Mediators
Journal Proceedings of Annual Conference (full paper), Academy of Marketing Science (AMS)
Volume/issue/page
Joint authors
ISSN
Summary
 
11 Managing the Employee-Customer Relationship for Service Advantage: A Value-based Market Orientation Approach Proceedings of Annual Conference (full paper), Academy of Marketing Science (AMS) 2009/05
Type of journal Other
Authorship Individual works
Title of presented paper Managing the Employee-Customer Relationship for Service Advantage: A Value-based Market Orientation Approach
Journal Proceedings of Annual Conference (full paper), Academy of Marketing Science (AMS)
Volume/issue/page
Joint authors
ISSN
Summary
 
12 A Value-based Perspective of Market Orientation and Customer Service Journal of Retailing and Consumer Services 2009/05 10.1016/j.jretconser.2008.11.015
Type of journal Academic Journal
Authorship First
Title of presented paper A Value-based Perspective of Market Orientation and Customer Service
Journal Journal of Retailing and Consumer Services
Volume/issue/page 16/ 3, 197-206
Joint authors Quester, P.
ISSN 0969-6989
Summary
 
13 Effect of Relationship Quality on Customer Loyalty and Word of Mouth Forecasting 2009/03 http://www.lunwenshijie.cn/NewsShow.asp?id=141465
Type of journal Academic Journal
Authorship Joint work
Title of presented paper Effect of Relationship Quality on Customer Loyalty and Word of Mouth
Journal Forecasting
Volume/issue/page 28/ 2, 9-15
Joint authors Cao, Z.P. and Zhou, T.J.
ISSN 1003-5192
Summary
 
14 Review for Multi-loyalty and Differences with Variety-seeking Behavior Journal of East China Economic Management 2008/11 http://www.oriprobe.com/journals/hdjjgl.html
Type of journal Academic Journal
Authorship Joint work
Title of presented paper Review for Multi-loyalty and Differences with Variety-seeking Behavior
Journal Journal of East China Economic Management
Volume/issue/page 22/ 11, 108-111
Joint authors Cao, Z.P.
ISSN 1007-5097
Summary
 
15 Investigation on Drivers of Customer Loyalty by Logistic Regression Analysis--Based on Multi-loyal and... Proceedings of Annual Conference (full paper), Chinese Marketing Science Academy 2008/05
Type of journal Other
Authorship Joint work
Title of presented paper Investigation on Drivers of Customer Loyalty by Logistic Regression Analysis--Based on Multi-loyal and Uni-loyal Customers
Journal Proceedings of Annual Conference (full paper), Chinese Marketing Science Academy
Volume/issue/page
Joint authors Cao, Z.P., Zhou, T.J.
ISSN
Summary
 
16 An Empirical Study of Relationship Between Customer Satisfaction, Behavioural Loyalty and Trust Under... Annual Conference of Chinese Marketing Science Academy 2008/05
Type of journal Other
Authorship Joint work
Title of presented paper An Empirical Study of Relationship Between Customer Satisfaction, Behavioural Loyalty and Trust Under The Environment of E-Business
Journal Annual Conference of Chinese Marketing Science Academy
Volume/issue/page
Joint authors Duan, Q.Z.
ISSN
Summary
 
17 Managing Customer Service from a Value-based Perspective of Market Orientation Proceedings of Annual Global Marketing Conference (full paper), Korean Academy of Marketing Science 2008/03
Type of journal Other
Authorship First
Title of presented paper Managing Customer Service from a Value-based Perspective of Market Orientation
Journal Proceedings of Annual Global Marketing Conference (full paper), Korean Academy of Marketing Science
Volume/issue/page
Joint authors Quester, P.
ISSN
Summary
 
18 Effects of Guanxi Investment on Customer Loyalty in the Chinese Market: An Empirical Study Frontiers of Business Research in China 2008/01 http://link.springer.com/journal/11782
Type of journal Academic Journal
Authorship Joint work
Title of presented paper Effects of Guanxi Investment on Customer Loyalty in the Chinese Market: An Empirical Study
Journal Frontiers of Business Research in China
Volume/issue/page 2/ 1, 95-115
Joint authors Tang, X.F. and Zhou, T.J.
ISSN 1673-7326
Summary
 
19 Implementation and Outcomes of Customer Value: A Dyadic Approach The Service Industries Journal 2007/12 10.1080/02642060701453270
Type of journal Academic Journal
Authorship First
Title of presented paper Implementation and Outcomes of Customer Value: A Dyadic Approach
Journal The Service Industries Journal
Volume/issue/page 27/ 6, 779-794
Joint authors Quester, P.
ISSN
Summary
 
20 The Prediction of D&B Loyalty Model to Business Performance: an Empirical Study Journal of Science Research Management 2007/05
Type of journal Academic Journal
Authorship Joint work
Title of presented paper The Prediction of D&B Loyalty Model to Business Performance: an Empirical Study
Journal Journal of Science Research Management
Volume/issue/page 5, 121-127
Joint authors Tang, X.F.
ISSN
Summary
 
21 An Investigation of Internal Mechanisms of the Influence of Win-back Strategies on Consumers’ Behaviour Forecasting 2007/04
Type of journal Academic Journal
Authorship Joint work
Title of presented paper An Investigation of Internal Mechanisms of the Influence of Win-back Strategies on Consumers’ Behaviour
Journal Forecasting
Volume/issue/page 26/ 2, 14-19
Joint authors Tang, X.F.
ISSN
Summary
 
22 Customer Multi-loyalty Based on Behavior and Attitude China Industrial Economy 2007/03
Type of journal Academic Journal
Authorship Joint work
Title of presented paper Customer Multi-loyalty Based on Behavior and Attitude
Journal China Industrial Economy
Volume/issue/page 3, 79-87
Joint authors Cao, Z.P.
ISSN
Summary
 
23 An Empirical Study of the Impact of Win-back Strategy on Company Performance in China Journal of Statistics and Decision 2007/02
Type of journal Academic Journal
Authorship Joint work
Title of presented paper An Empirical Study of the Impact of Win-back Strategy on Company Performance in China
Journal Journal of Statistics and Decision
Volume/issue/page 4/ 2, 158-160
Joint authors Tang, X.F.
ISSN
Summary
 
24 A Relevant Empirical Study between Price Promotion and D&B Loyalty Pattern China Industrial Economy 2006/10
Type of journal Academic Journal
Authorship Joint work
Title of presented paper A Relevant Empirical Study between Price Promotion and D&B Loyalty Pattern
Journal China Industrial Economy
Volume/issue/page 10, 121-128
Joint authors Tang, X.F.
ISSN
Summary
 
25 An Empirical Study on the Effects of Win-back Strategy on Company Performances in China Market International Journal of Business and Management 2006/10
Type of journal Academic Journal
Authorship Joint work
Title of presented paper An Empirical Study on the Effects of Win-back Strategy on Company Performances in China Market
Journal International Journal of Business and Management
Volume/issue/page 1/ 5, 68-74
Joint authors Tang, X.F.
ISSN
Summary
 
26 Effects of Guanxi Investment on Customer Loyalty in the Chinese Market: An Empirical Study Journal of Marketing Science (China) 2006/08
Type of journal Academic Journal
Authorship Joint work
Title of presented paper Effects of Guanxi Investment on Customer Loyalty in the Chinese Market: An Empirical Study
Journal Journal of Marketing Science (China)
Volume/issue/page 2/ 4, 96-107
Joint authors Tang, X.F. and Zhou, T.J.
ISSN
Summary
 
27 Modelling Store Loyalty: Perceived Value in Market Orientation Practice Journal of Services Marketing 2006/06 10.1108/08876040610665643
Type of journal Academic Journal
Authorship First
Title of presented paper Modelling Store Loyalty: Perceived Value in Market Orientation Practice
Journal Journal of Services Marketing
Volume/issue/page 20/ 3, 188-198
Joint authors Quester, P.
ISSN
Summary
 
28 A Review of the Relationship between Consumption Emotion and Post-purchase Behaviour Journal of Southwest Jiaotong University 2006/05
Type of journal Academic Journal
Authorship Joint work
Title of presented paper A Review of the Relationship between Consumption Emotion and Post-purchase Behaviour
Journal Journal of Southwest Jiaotong University
Volume/issue/page 7/ 5, 93-99
Joint authors Geng, L.H.
ISSN
Summary
 
29 Understanding Customer Value in the Market-oriented Service: The Employee-Consumer Perspectives International Association for Chinese Management Research (IACMR) 2005/07
Type of journal Other
Authorship Individual works
Title of presented paper Understanding Customer Value in the Market-oriented Service: The Employee-Consumer Perspectives
Journal International Association for Chinese Management Research (IACMR)
Volume/issue/page
Joint authors
ISSN
Summary
 
30 Developing a Value-based Measure of Market Orientation in an Interactive Service Relationship Journal of Marketing Management 2005/07 10.1362/026725705774538408
Type of journal Academic Journal
Authorship First
Title of presented paper Developing a Value-based Measure of Market Orientation in an Interactive Service Relationship
Journal Journal of Marketing Management
Volume/issue/page 21/ 7/8, 779-808
Joint authors Quester, P.
ISSN
Summary
 
31 Modelling Customer Retention: A Value-based Perspective of Market Orientation Proceedings of Annual Conference (full paper), Academy of Marketing Science (AMS) 2004/05
Type of journal Other
Authorship Individual works
Title of presented paper Modelling Customer Retention: A Value-based Perspective of Market Orientation
Journal Proceedings of Annual Conference (full paper), Academy of Marketing Science (AMS)
Volume/issue/page
Joint authors
ISSN
Summary
 
32 The Role of Customer Value in the Market Orientation Practice: A Qualitative Investigation from a Dyad... Proceedings of the Services Marketing and Management Conference 2002/03
Type of journal Other
Authorship First
Title of presented paper The Role of Customer Value in the Market Orientation Practice: A Qualitative Investigation from a Dyad Perspective
Journal Proceedings of the Services Marketing and Management Conference
Volume/issue/page
Joint authors Quester, P.
ISSN
Summary