Faculty Information - LEE Geunhee

■ Education

1.	2008/08～2012/05	〔Doctorial Course〕 Business Adminiatration, Graduate School Division of Business Administration, Temple University, Completed, Ph.D. in Business Administration
2.	2007/04～2008/06	〔Doctorial Course〕 Tourism, Graduate School Division of Humanities, Rikkyo University, Unfinished course
3.	2005/04～2007/03	〔Master Course〕 Tourism, Graduate School Division of Humanities, Rikkyo University, Completed
4.	1994/03～2001/02	Tourism Management, Faculty of Management, Sejong University, Graduated

■ Academic and professional experience

1.

2012/04～2017/03

Ritsumeikan Asia Pacific Universtiy

■ Message

Your four years at university are very important and have the potential to determine your later life. In addition to studying hard, I hope that you meet different people and experience as much as you can.

■ Current specialized field

Business Administration (Key Word：Destination Marketing in international tourism, Innovation in destination development focusing on Consumer-Driven Innovation (CDI), eWOM impact on tourist decision making, eWOM impact on New Product Development, Tourists’ motivation of participation in and contribution to virtual community)

■ Books and theses

1.	2021/09/30	Article	Online Payment Options and Consumer Trust: Determinants of e-commerce in Africa International Journal of Entrepreneurial Knowledge 9(2),pp.1-13 (Collaboration)
2.	2021/09/29	Article	Drivers of organizational adoption of automation (Collaboration)
3.	2021	Article	Learning from eSports: A review, comparison, and research agenda Pan-Pacific Journal of Business Research 12(1),pp.61-80 (Collaboration)
4.	2020/05/30	Article	x=(tourism_work) y=(sdg8) while y=true: automate(x) 84(102978) (Collaboration)
5.	2019/07	Book	International Comparative Analysis on Global Niche Top Companies (Collaboration)
6.	2017/05	Article	The Roles of Perceived Internal and External Benefits and Costs in Innovation Co-Creation: Lessons from Japan Asia Pacific Journal of Tourism Research 22(4),pp.381-394 (Collaboration)
7.	2016/03	Article	The Integration-Oriented Product Development Management in Japan - An Application of Product-Customer Matrix to KAO - Ritsumeikan Journal of Asia Pacific Studies 34,pp.154-169 (Collaboration)
8.	2016/02	Article	Human Resources Bringing Success of Research and Development: Human Resource Study in Boost-Gate Model Journal of International Association of P2M 10(2),pp.127-147 (Collaboration)
9.	2015/03	Book	Business Strategy of Global Niche Top Companies (Collaboration)
10.	2012/05	Article	Exploring Familiarity and Destination Choice in International Tourism Asia Pacific Journal of Tourism Research 17(2),pp.133-145 (Collaboration)
11.	2011/06	Article	Text and visual information in eWOM: A gap between information search and diffusion Journal of Information Technology & Tourism 12(4),pp.351-361 (Collaboration)
12.	2010/09	Article	A Visitor-Focused Assessment of New Product Launch: The Case of Quilt Gardens Tour in Northern Indiana’s Amish Country Journal of Travel and Tourism Marketing 27(7),pp.723-735 (Collaboration)
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■ Academic or professional association memberships

1.	2010/04	Travel and Tourism Research Association
2.	2006/04	Japan Institute of Tourism Research
3.	2005/04	St. Paul's Annals of Tourism Research

■ Conference presentations

1.	2025/12/06	Current Employment Perceptions in the Transportation Industry and Implications for Workforce Recruitment - Based on a Prefectural Survey -
2.	2024/11/30	The Antecedents of Emotional Attachment and its Impact on Brand Loyalty: A Case Study of BTS’s On-stage and Off-stage Content (22nd Asia Pacific Conference)
3.	2024/07/03	The Ripple Effect: Exploring Social Ramifications of Japan's Nuclear Water Release on Tourism (The 29th APTA Conference 2024)
4.	2023/12/08	Motivational Factors for Job Selection and Continuation to Secure Human Resources in the Bus Industry
5.	2021/12/04	The potential and impact of Kyushu Destination Marketing Organization on Kyushu tourism management (19th Asia Pacific Conference)
6.	2020/11/14	The influence of eWOM on young female consumers' purchase intention in the cosmetic industry in South Korea (18th Asia Pacific Conference)
7.	2019/12/15	Challenges of sharing economy businesses in Japanese lodging and transportation industry
8.	2019/11/30	An effective social media marketing strategy for Japanese language school in Thailand (17th Asia Pacific Conference)
9.	2018/12/14	Recruiting and motivating student volunteer interpreters for mega events
10.	2017/03/23	Open Innovation in Tourism: Assessment of Motivation Crowding Effects (AIRTH 2017 Conference)
11.	2016/12/03	The influence of AR on the creation of new leisure activity and local vitalization
12.	2016/11/05	The current situation of South Korea to grow Hidden Champions (14th Asia Pacific Conference)
13.	2016/07/13	The recovery of tourism demand: A case from the 2016 Kumamoto earthquakes (80th TOSOK Conference)
14.	2016/06/12	Project champion, organization culture, and stage gate fluidity in radical innovations: An empirical evidence from Japan (23rd innovation and product development management conference)
15.	2015/12/19	Innovation Organization and Performance of Japanese Companies: Result of Japanese CPAS from PDMA (Japan Society of Marketing and Distribution 2015 Kanto Division Conference)
16.	2015/09/26	Human resources study as the gate function in the research and development process (20th International Conference of Project & Program Management)
17.	2014/12/06	Re-verification of co-creation model: perceived internal/external benefits/costs
18.	2014/11/27	The strategies and challenges of Global Niche Top companies in Japan (International Association For Asia Pacific Studies)
19.	2014/09/16	Faculty Development through Intercultural Collaboration (European Association for International Education 2014)
20.	2013/12/08	Risk and the theory of planned behavior: Japan Inbound Tourism (Japan Institute of Tourism Research)
21.	2010/07/06	Exploring Familiarity and Destination Choice in International Tourism (9th Asia Pacific Forum for Graduate Students Research in Tourism)
22.	2010/07/06	The Influence of Wi-Fi Service on Hotel Consumer Satisfaction (9th Asia Pacific Forum for Graduate Students Research in Tourism)
23.	2010/07/06	Tourist motivation for eWOM diffusion: Via online travel forum (9th Asia Pacific Forum for Graduate Students Research in Tourism)
24.	2010/06/20	Text and visual information in eWOM: A gap between information search and diffusion (2010 Annual TTRA Conference)
25.	2010/01/07	Exploring Innovation of National Tourism Organizations (15th Annual Graduate Conference)
26.	2009/01/04	A Visitor-Focused Assessment of New Product Launch: The Case of Quilt Gardens TourSM in Northern Indiana’s Amish Country (14th Annual Graduate Conference)
27.	2007/11/05	The use and current state of Comics and Animation as city planning by culture
28.	2006/11/06	The Influence of Transportation on Destination’s Rise and Fall
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■ Research topic, funded research and KAKENHI

1.	2013/04～2016/03	Research on institution-building for GNT enterprise development based on analysis of GNT enterprise growth mechanisms (Key Word : )
2.	2012/04～2015/03	Analysis of unofficial key persons in new product development by Japanese manufacturers (Key Word : )

■ Qualification and licenses

1.	2003/09/01	Korean & Japanese Tourist Guide
2.	1997/10/01	Primary Leadership Development Course（U.S.Army）

■ Educational ability

● Practice example of education method
1.	2018/04/01	AY 2018　 Faculty Initiative Program (FIP)
2.	2016/07/01	AY 2016　 Faculty Initiative Program (FIP)
3.	2015/04/01～2016/03/31	AY 2015　 Faculty Initiative Program (FIP)

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