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    (Last updated : 2026-04-08 13:00:10)
  YOUN Seung Ho
   Department   Ritsumeikan Asia Pacific University College of Sustainability and Tourism
   Position   Associate Professor
■ Education
1. 2008/10~2014/02 〔Doctorial Course〕 Environmental/social Psychology, Graduate School, Division of Psychology, School of Psychology, University of Surrey, Completed, Doctor of Philosophy
2. 2006/10~2008/04 〔Master Course〕 Tourism Marketing, Tourism Marketing, Tourism Studies, School of Management, University of Surrey, Completed
■ Academic and professional experience
1. 2015/05~2017/03 School of Tourism Kyonggi University, Suwon, South Korea Lecturer
2. 2014/09~2015/01 School of Business and Economics University of Queensland, Brisbane, Australia Researcher
3. 2003/10~2004/01 Korean Research Institute for Human Settlements (KRIHS) Ministry of Construction and Transportation Researcher
4. 2001/03~2003/02 Tourism Destination Marketing Lab, Kyonggi University, Suwon South Korea Researcher
5. 2001/03~2002/06 Tour Culture Movement (Non-Governmental Organisation) Researcher
■ Message
Studying involves not only attending classes. You also have to read and experience more but without being asked. That way you will get to be an outstanding student.  
■ Current specialized field
Tourism studies, Social psychology 
■ Books and theses
1. 2026/03 Article A Study on Recovery Experiences and Satisfaction of Participants in Resident-Led Healing Rural Tourism Programs: Focusing on the Onpaku in Japan Northeast Asia Tourism Research (NATR) 22(1),pp.48-67 (Single)  Link
2. 2025/12 Article The Impact of Local Brand Equity on Place Identity Perception and Behavioral Intentions Asia Pacific Journal of Business 16(4),pp.341-358 (Collaboration)  Link
3. 2022/01 Article Research on Tourism Contents of HIJI Story   (Single) 
4. 2021/02 Other Research on Wellness Tourism in Beppu Bay area   (Single) 
5. 2020/03 Other Research on Service Innovation in a Tourist Restaurant in Kannawa Area: Mushikobo Kannawa   (Single) 
Display all(11)
■ Conference presentations
1. 2025/11/30 Motivations for Community-Based Tourism Participation in Developed Countries: A Comparative Study of Japan and South Korea (Asia Pacific Conference 2025)
2. 2024/12/01 What factors make community-based tourism successful?: a cause-effect chain between sustainable factors in community-based tourism (Asia Pacific Conference 2024)
3. 2024/07/12 Local Content Tourism (The 96th TOSOK International Tourism Conference, Jeonnam, Yeosu: Strategies and innovation to promote regional tourism in the age of degital transformation)
4. 2024/05/31 Revitalizing Regional Tourism through Local Content: Japan’s Community-Led Town Development Model ‘Onpaku’ (Korea Tourism Research Association Tourism Conference: A New Perspective on Local Tourism)
5. 2024/02/16 Destination Choice of Beauty Tourism: Traditional Hot Spring in Japan (The 95th TOSOK Gyeongnam Tongyeong International Tourism Conference, South Korea)
Display all(17)
■ Works
1. 2020/11/10 地獄蒸し工房鉄輪サービスイノベーション
2. 2019/04 Understanding Kyongju South Korea from Kyoto Japan
■ Research topic, funded research and KAKENHI
1. 2023/04~  Jigoku Mushikobo Kannawa  (Key Word : )
2. 2021/04~  Comparative study for sustainable communities using tourism in depopulated areas in the pandemic era  (Key Word : )
3. 2021/04~  On being community members: exploring psychological mechanisms of community identity construction through Community-Based Tourism  (Key Word : )
4. 2020/04~  地獄蒸し工房鉄輪サービスイノベーション(第2フェーズ)  (Key Word : )
5. 2019/04~  Uncovering the black-box of educational dark tourism: Comparative analysis of the mechanisms of packaging and perceiving of war narratives through war heritage sites between former enemies  (Key Word : )
■ Awards and honors
1. 2011/10 Faculty Scholarship for Excellence - Awarded from University of Surrey, United Kingdom.
2. 2010/06 International Association People-Environment Studies Young Researchers Awards: Excellent Research Proposal Award
3. 2007/02 Distinction in dissertation - Awarded from University of Surrey, United Kingdom.
4. 2002/06 Brain Korea 21 (BK21) Scholarship - Awarded from National Research Foundation of Korea, South Korea.
■ Exhibitions, concerts, and competitions
1. 2023/11/12 The 9th Kannawa Sketch Event: Autumn Sketch Kannawa (Kannawa Beppu Oita)