ALCANTARA Lailani Laynesa
   Department   Ritsumeikan Asia Pacific University  College of International Management
   Position   Professor
Research Period 2013/04~2016/03
Research Topic Research on institution-building for GNT enterprise development based on analysis of GNT enterprise growth mechanisms
Research Type Individual Research
Research Division KAKENHI Research
Consignor Japan Society for the Promotion of Science
Research Program Type Grant-in-Aid for Scientific Research (B)
KAKENHI Grant No. 25285129
Responsibility Research Contributor
Representative Person FUJIMOTO Takeshi
Details The aim of this research is to identify the growth mechanism of Global Niche Top (GNT) enterprises in Japan. Based on the analysis of small and medium sized enterprises, we have four categories of success factors: (1) deepening responses to needs of existing customers, (2) customizing and applying technologies and services for new customers, (3) widening and scaling-up of services for existing customers, and (4) developing new features and services. In addition, strategic alliances with companies that have complementary technologies have appeared more common. This approach is a relatively new trend and is recognized as a high priority issue to nurture GNT companies in Japan. While Japanese GNT companies have the characteristic and strength of a customer-driven approach over those in western countries, we have found a lesson from German GNT companies that ally with research institutions and develop innovative products and services.