LEE Geunhee
   Department   Ritsumeikan Asia Pacific University  College of International Management
   Position   Professor
Research Period 2012/04~2015/03
Research Topic Analysis of unofficial key persons in new product development by Japanese manufacturers
Research Type Individual Research
Research Division KAKENHI Research
Consignor Japan Society for the Promotion of Science
Research Program Type Grant-in-Aid for Scientific Research (C)
KAKENHI Grant No. 24530514
Responsibility Research Contributor
Representative Person FUJII Seiichi
Details This study focused on key persons in new product development. In particular, it examined Product Champions who get involved unofficially, support new product development from the sidelines and lead that product development to success. This Product Champion study interviewed four Japanese manufacturers. As a result, it revealed three issues; the relationship between the innovation process and the Product Champion type, the long-term growth model of the Product Champion, and the discovery of the Product Champion and the Serial Innovator as key persons.