Department Ritsumeikan Asia Pacific University College of International Management Position Professor
|Analysis of unofficial key persons in new product development by Japanese manufacturers
|Japan Society for the Promotion of Science
|Research Program Type
|Grant-in-Aid for Scientific Research (C)
|KAKENHI Grant No.
|This study focused on key persons in new product development. In particular, it examined Product Champions who get involved unofficially, support new product development from the sidelines and lead that product development to success. This Product Champion study interviewed four Japanese manufacturers. As a result, it revealed three issues; the relationship between the innovation process and the Product Champion type, the long-term growth model of the Product Champion, and the discovery of the Product Champion and the Serial Innovator as key persons.