パード フィリップ ディーン
PARDO Phillip Dean 所属 立命館アジア太平洋大学 国際経営学部 職種 教授 |
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研究期間 | 2011~2013 |
研究課題 | The Impact of Technology Innovativeness On Four And Five Star Hotels In Switzerland |
実施形態 | 共同研究 |
研究区分 | |
キーワード | Technology, Innovativeness, TI, Hotels, 4 and 5 star, Hospitality ROI, Competition in Hotel industry, Switzerland |
科研費分類 | 経営学
会計学 経済政策 |
概要 | This paper explores perceptions of Technology Innovativeness (TI) within a sample of deluxe hotels (4 and 5 star) located in Switzerland. It describes the views and opinions of senior managers on innovativeness. The findings highlight how top managers and owners of these hotels perceive and use innovativeness in order to gain competitive advantage, how local and national culture is used in developing that advantage, and how a strong relationship between all major stakeholders in the hotel industry could hold the key to both origin and destination innovation. This research also provides a good understanding of the impact of Technology Innovativeness in Four and Five Star Hotels in Switzerland, and showed TI’s value in improving both the top and bottom line. |