パード フィリップ ディーン   PARDO Phillip Dean    所属   立命館アジア太平洋大学  国際経営学部    職種   教授
研究期間	2011～2013
研究課題	The Impact of Technology Innovativeness On Four And Five Star Hotels In Switzerland
実施形態	共同研究
研究区分
キーワード	Technology, Innovativeness, TI, Hotels, 4 and 5 star, Hospitality ROI, Competition in Hotel industry, Switzerland
科研費分類	経営学 会計学 経済政策
概要	This paper explores perceptions of Technology Innovativeness (TI) within a sample of deluxe hotels (4 and 5 star) located in Switzerland. It describes the views and opinions of senior managers on innovativeness. The findings highlight how top managers and owners of these hotels perceive and use innovativeness in order to gain competitive advantage, how local and national culture is used in developing that advantage, and how a strong relationship between all major stakeholders in the hotel industry could hold the key to both origin and destination innovation. This research also provides a good understanding of the impact of Technology Innovativeness in Four and Five Star Hotels in Switzerland, and showed TI’s value in improving both the top and bottom line.