PARDO Phillip Dean    Department   Ritsumeikan Asia Pacific University  College of International Management    Position   Professor
Research Period	2011～2013
Research Topic	The Impact of Technology Innovativeness On Four And Five Star Hotels In Switzerland
Research Type	Joint Research
Research Division
Keyword	Technology, Innovativeness, TI, Hotels, 4 and 5 star, Hospitality ROI, Competition in Hotel industry, Switzerland
KAKENHI Category	Business administration Accounting Economic policy
Details	This paper explores perceptions of Technology Innovativeness (TI) within a sample of deluxe hotels (4 and 5 star) located in Switzerland. It describes the views and opinions of senior managers on innovativeness. The findings highlight how top managers and owners of these hotels perceive and use innovativeness in order to gain competitive advantage, how local and national culture is used in developing that advantage, and how a strong relationship between all major stakeholders in the hotel industry could hold the key to both origin and destination innovation. This research also provides a good understanding of the impact of Technology Innovativeness in Four and Five Star Hotels in Switzerland, and showed TI’s value in improving both the top and bottom line.