PARDO Phillip Dean
   Department   Ritsumeikan Asia Pacific University  College of International Management
   Position   Professor
Research Period 2011~2014
Research Topic TOURISM, TRAVEL AND TWEETS: Algorithmic Text Analysis Methodologies in Tourism
Research Type Joint Research
Research Division
Keyword Sentiment mining, Business Analytics, Tweets, Hospitality, Micro-Blogs, Algorithmic Text Analysis
KAKENHI CategoryBusiness administration
Economic statistics
Details From a hospitality perspective, we examined whether Tweets can be sentiment mined for market intelligence for the views being expressed by actual and/or potential consumers in a reliable and as close to real-time manner. Our results indicate that micro-blogs can be used as a source of useful information in the development of customer relationships within the tourism and hospitality industry.