PARDO Phillip Dean    Department   Ritsumeikan Asia Pacific University  College of International Management    Position   Professor
Research Period	2012
Research Topic	The Predictive Value of Social Media for Hospitality and Tourism Stocks
Research Type	Joint Research
Research Division
Keyword	Social media, Micro-Blogs, Sentiment mining, Hospitality stocks, Financial forecasting
KAKENHI Category	Business administration Commerce Accounting
Details	We investigate whether public mood as measured from large-scale collection of social media is correlated or even predictive of publicly traded Hospitality stock values. Our research to date, as well as those mentioned above suggest that models which include text mining and sentiment mining of internet based data repositories and specifically blogs, online dailies, Twitter, and Facebook can provide predictive power for financial markets. Specifically we plan to monitor the stock measures of publicly traded Hospitality midsized and large firms. To date there has not been published work of this kind on this subgroup. This research will additionally augment methodologies already established and will provide tools and models which will be transferable to other quantitative research.