アカラデシルンスリー パジャリー   ACKARADEJRUANGSRI P.    所属   立命館アジア太平洋大学  国際経営学部    職種   教授
言語種別	英語
発行・発表の年月	2018/10/30
形態種別	著書（チャプター）
査読	査読あり
標題	Book title: Business for Society, AIM-DLSU Case Book 2018 Case 18: Towards Sustainability in Thailand's Floating Markets: The Case of Amphawa
執筆形態	共著（その他）
掲載区分	国外
出版社・発行元	C&E Publishing, Inc.
巻・号・頁	pp.189-201
担当区分	責任著者
著者・共著者	John Paolo R. Rivera, Pajaree Ackaradejruangsri
概要	This case study as part of book chapter focuses on the Amphawa Chaipattananurak Project and its vision to transform Amphawa from a weekend shopping destination into a sustainable learning and knowledge-sharing community. Led by Krit Methawee and supported by the Chaipattana Foundation, the project aims to preserve local wisdom, promote cultural experiences, and encourage community engagement. To achieve long-term sustainability, the initiative requires strong collaboration among local stakeholders and effective strategies to attract and retain visitors. The case highlights key strategic management challenges, including market analysis, target market selection, value proposition development, and community-based planning, providing insights into sustainable development within a non-profit and community-driven context.
ISSN	978-971-98-1156-5