アカラデシルンスリー パジャリー   ACKARADEJRUANGSRI P.    所属   立命館アジア太平洋大学  国際経営学部    職種   教授
言語種別	英語
発行・発表の年月	2016/06
形態種別	論文（学術誌・プロフェショナル誌）
査読	査読あり
標題	Exploring the Adoption of Mobile Technologies in Thailand: Development of a Research Model.
執筆形態	共著
掲載誌名	Research Journal of Business Management
掲載区分	国外
巻・号・頁	6(1),pp.19-28
担当区分	責任著者
著者・共著者	Donald L. Amoroso, Pajaree Ackaradejruangsri
概要	This study explores the factors influencing Thai consumers’ adoption and continued use of mobile technologies. Using survey data from 505 mobile users, the research examines the roles of ease of use, personal innovativeness, attitudes, and repurchase intention. The findings provide strong support for existing technology adoption theories, showing that personal innovativeness significantly influences consumers’ attitudes toward mobile technology and their intention to continue using mobile applications. All proposed relationships were supported, indicating that innovative consumers are more likely to adopt and repurchase mobile technologies. The study offers valuable insights for academics and practical recommendations for telecommunications companies seeking to improve customer retention and engagement.