アカラデシルンスリー パジャリー   ACKARADEJRUANGSRI P.    所属   立命館アジア太平洋大学  国際経営学部    職種   教授
言語種別	英語
発行・発表の年月	2015/11
形態種別	ケーススタディ
査読	査読あり
標題	The Snow Festival: What Went Wrong?
執筆形態	単著
掲載誌名	Emerald Emerging Markets Case Studies.
巻・号・頁	6(1),pp.1-4
著者・共著者	Pajaree Ackaradejruangsri
概要	This case is about unexpected incident at a Snow Festival, Plearn Park Thailand. Despite a great number of visitors, many serious concerns were raised, particularly the health and safety of people and the environmental impact of the fake snow. Mr Sun and his team tried their very best to address and solve the concerns. But no matter what actions were taken, the concerns and anxieties still remained. As the founder of Plearn Park, Sun decided to end the event. But still he could not get over it. He thought over and over, “what really went wrong with the Snow Festival?”