アカラデシルンスリー パジャリー   ACKARADEJRUANGSRI P.    所属   立命館アジア太平洋大学  国際経営学部    職種   教授
言語種別	英語
発行・発表の年月	2015/11
形態種別	論文（学術誌・プロフェショナル誌）
査読	査読あり
標題	Know Me, Like Me, Follow Me, Engage Me, Buy Me: the Glowing Market Place for New Business Ventures in Thailand.
執筆形態	単著
掲載誌名	Academy of Marketing Studies Journal.
巻・号・頁	19(3),pp.33-47
担当区分	筆頭著者
著者・共著者	Pajaree Ackaradejruangsri
概要	This study explores the growing role of social networking sites such as Facebook, Instagram, Line, and Twitter as online marketplaces in Thailand. Based on a survey of 243 Facebook users and interviews with five social commerce entrepreneurs, the findings reveal strong growth potential for social network-based retailing. Thai consumers are motivated to shop through these platforms due to convenience, competitive pricing, product quality, store reputation, and secure payment systems. Higher spending is associated with excellent customer service and engagement. For entrepreneurs, social commerce offers low startup costs and direct customer access. Despite operational challenges, success can be achieved through passion, integrity, flexibility, commitment, and optimism.