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イ クニ
LEE Geunhee
李 根煕 所属 立命館アジア太平洋大学 国際経営学部 職種 教授 |
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| 言語種別 | 英語 |
| 発行・発表の年月 | 2021 |
| 形態種別 | 学術論文 |
| 査読 | 査読あり |
| 標題 | Learning from eSports: A review, comparison, and research agenda |
| 執筆形態 | 共著 |
| 掲載誌名 | Pan-Pacific Journal of Business Research |
| 掲載区分 | 国外 |
| 巻・号・頁 | 12(1),pp.61-80 |
| 総ページ数 | 20 |
| 担当区分 | 最終著者 |
| 国際共著 | 国際共著 |
| 著者・共著者 | Se Jin Kim, Sean Youngsun Kim, Geunhee Lee |
| 概要 | This study identifies the unique characteristics of eSports, which has rapidly grown into a mainstream industry, and examines their implications for the broader sports industry and marketing by comparing eSports with traditional sports. Through a comprehensive literature review and comparative analysis, the study suggests that the strengths of eSports can be applied to traditional sports and offers new directions for future research in eSports and sports marketing. |