バイセ ゼー マリアン   BEISE-ZEE Marian    所属   立命館アジア太平洋大学  国際経営学部    職種   教授
言語種別	英語
発行・発表の年月	2011/04
形態種別	論文（学術誌・プロフェショナル誌）
査読	査読あり
標題	Service Quality as a Driver for Medical Tourism
執筆形態	共著
掲載誌名	International Journal of Leisure and Tourism Marketing
巻・号・頁	2(2),pp.140-158
著者・共著者	Veerasoonthorn, Ruamsak, Beise-Zee, Rian
概要	This study argues that the underlying success factor for the sustainable competitiveness of a healthcare destination is neither price nor medical quality, but patient-centred, highly personalised service quality. This conclusion is based on a comprehensive narrative analysis of the lived experiences of patients from developed countries who receive invasive medical procedures at one of the largest private hospitals in Thailand, which has been described as emblematic for the trend of internationalisation of healthcare and a model that many other hospitals in Asia follow. We find that, while a low price might initiate interest in medical treatment abroad, return visits are built on profound patient satisfaction, and even bonding, to doctors and nurses.
DOI	10.1504/IJLTM.2011.038886