イ クニ   LEE Geunhee   李 根煕    所属   立命館アジア太平洋大学  国際経営学部    職種   教授
言語種別	英語
発行・発表の年月	2021/09/30
形態種別	学術論文
査読	査読あり
標題	Online Payment Options and Consumer Trust: Determinants of e-commerce in Africa
執筆形態	共著
掲載誌名	International Journal of Entrepreneurial Knowledge
掲載区分	国外
巻・号・頁	9(2),pp.1-13
担当区分	最終著者
国際共著	国際共著
著者・共著者	Mohamed Muse Hassan, Geunhee Lee
概要	This study examines how online payment options and consumer trust influence awareness and perceptions of e-commerce in Africa. A survey of 760 professionals and university students in Somalia was conducted, and 744 valid responses were analyzed using SEM. The results show that the availability of locally popular payment methods, such as mobile payments, and consumer trust are important factors in increasing awareness and positive perceptions of e-commerce. The study also suggests that providing assurances for online financial transactions may help overcome low consumer trust.