アカラデシルンスリー パジャリー   ACKARADEJRUANGSRI P.    所属   立命館アジア太平洋大学  国際経営学部    職種   教授
言語種別	英語
発行・発表の年月	2013/04
形態種別	論文（学術誌・プロフェショナル誌）
査読	査読あり
標題	The Attribute Dimensions of Thai Product Quality, Measurement, and Validity.
執筆形態	単著
掲載誌名	Asia Pacific Business and Economics Research Perspectives
巻・号・頁	1(1),pp.57-74
担当区分	筆頭著者
著者・共著者	Pajaree Ackaradejruangsri
概要	This study addresses the challenge of measuring product quality and proposes a framework for evaluating Thai products across three categories: electronics/IT, automobiles, and home appliances. Using content analysis and statistical testing on 86 products from well-known Thai brands, the research assesses quality based on ten attributes: functionality, ease of use, reliability, durability, design, eco-friendliness, customer satisfaction, support service, value for money, and adaptability. The findings demonstrate strong correlations between these attributes and overall product quality, particularly for automobiles and electronics. The proposed framework offers a valid and practical method for evaluating product quality and can be applied to similar product categories in future research.