バイセ ゼー マリアン   BEISE-ZEE Marian    所属   立命館アジア太平洋大学  国際経営学部    職種   教授
言語種別	英語
発行・発表の年月	2010/08
形態種別	論文（学術誌・プロフェショナル誌）
査読	査読あり
標題	International hospital outshopping: a staged model of push and pull factors
執筆形態	共著
掲載誌名	International Journal of Pharmaceutical and Hospital Marketing
巻・号・頁	4(3),pp.247-264
著者・共著者	Veerasoonthorn, Ruamsak, Beise-Zee, Rian
概要	The purpose of this paper is to propose a general model that examines the contextual factors underlying the decision‐making process of international hospital outshopping. A total number of 27 international patients who traveled from developed countries to receive medical treatment at the largest hospital in Thailand were interviewed and their responses assessed through narrative analysis. The narrative analysis reveals that while high costs and the deteriorating conditions of health care in developed countries are initially driving consumers to leave their local service area and choose foreign service providers, pull factors such as innovation, organizational efficiency, emotional service quality and patient‐doctor relationships in service encounters are nurturing a real preference for choosing foreign health care providers.
DOI	10.1108/17506121011076174