アカラデシルンスリー パジャリー   ACKARADEJRUANGSRI P.    所属   立命館アジア太平洋大学  国際経営学部    職種   教授
言語種別	英語
発行・発表の年月	2013/06
形態種別	論文（学術誌・プロフェショナル誌）
査読	査読あり
標題	The Effect of Product Quality Attributes on Thai Consumers’ Buying Decisions.
執筆形態	単著
掲載誌名	Ritsumeikan Journal of Asia Pacific Studies
巻・号・頁	33,pp.14-24
担当区分	筆頭著者
著者・共著者	Pajaree Ackaradejruangsri
概要	This study extends previous research on Thai product quality by examining how different quality attributes influence consumer purchasing decisions across electronics/IT products, automobiles, and home appliances. Based on survey data collected from consumers in Chonburi Province, the findings show that product quality attributes have relatively similar effects on buying behavior. Reliability, functionality, and durability emerged as the most influential factors, while eco-friendliness and customer satisfaction were less important in purchase decisions. Other relevant attributes included support service, value for money, and adaptability. The study also found that demographic factors such as gender, age, education, and income affect how consumers evaluate product quality when making purchasing decisions.