サイトウ ヒロアキ   SAITO Hiroaki
  齊藤 広晃
   所属   立命館アジア太平洋大学  国際経営学部
   職種   教授
言語種別 英語
発行・発表の年月 2024
形態種別 学術論文
査読 査読あり
標題 Inflated Positivity: The Influence of the Two-Way Review System on Consumer Ratings in the Sharing Economy
執筆形態 共著
掲載誌名 International Journal of Hospitality Management
掲載区分国外
巻・号・頁 121,pp.103801
総ページ数 11
担当範囲 All
国際共著 国際共著
著者・共著者 ◎Bryan Usrey
Hiroaki Saito
Andy Lee
概要 This study examines how two-way review systems influence online ratings on accommodation-sharing platforms. Two experiments show that guests give higher ratings for negative experiences under two-way rather than one-way review systems, primarily due to impression management. However, this effect disappears when the service provider is a property management company. The findings highlight how review system design can create positivity bias and affect the accuracy of online reviews.