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チェン シューチン
CHEN Shu-Ching 所属 立命館アジア太平洋大学 国際経営学部 職種 教授 |
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| 言語種別 | 英語 |
| 発行・発表の年月 | 2015 |
| 形態種別 | 学術論文 |
| 査読 | 査読あり |
| 標題 | Customer value and customer loyalty: Is competition a missing link? |
| 執筆形態 | 単著 |
| 掲載誌名 | Journal of Retailing and Consumer Services |
| 掲載区分 | 国外 |
| 出版社・発行元 | Elsevier |
| 巻・号・頁 | 22(January),pp.107-116 |
| 著者・共著者 | This study is aimed at providing an insight into the effects of competition on customer value delivery for customer loyalty. This study extends our understanding of the customer value–customer loyalty relationship by uncovering the significant role of competition from a dyadic viewpoint. |
| DOI | 10.1016/j.jretconser.2014.10.007 |