アカラデシルンスリー パジャリー   ACKARADEJRUANGSRI P.    所属   立命館アジア太平洋大学  国際経営学部    職種   教授
言語種別	英語
発行・発表の年月	2012/08
形態種別	論文（学術誌・プロフェショナル誌）
査読	査読あり
標題	Defining Thai Product Quality in the 21st Century
執筆形態	単著
掲載誌名	Ritsumeikan Journal of Asia Pacific Studies
巻・号・頁	31,pp.91-99
担当区分	筆頭著者
著者・共著者	Pajaree Ackaradejruangsri
概要	There is no single universal definition on product quality. Different people may have a different view of product quality, which makes it difficult to define product quality. This research takes Thailand as a case study, and by examining 4 different key sectors through interviews and questionnaires, shares the opinions and thoughts they have on Thai product quality. As a result, the research proposes an updated definition of Thai product quality as: “being good in all aspects plus fitness with the intended use”. This definition is associated with significant product values for Thai people which include “reliability”, “function”, and “durability” as the most influential attribution factors on consumer buying decision. Furthermore, “support service”, “value for money” and “adaptability” are other important attribution factors that Thai people use in evaluating product quality.