ウスリー ブライアン ゴードン   USREY Bryan Gordon    所属   立命館アジア太平洋大学  国際経営学部    職種   准教授
言語種別	英語
発行・発表の年月	2021/09
形態種別	学術論文
査読	査読あり
標題	The Impact of Influencer Motives and Commonness Perceptions on Follower Reactions Toward Incentivized Reviews
執筆形態	共著
掲載誌名	International Journal of Research in Marketing,
掲載区分	国外
巻・号・頁	38(3),pp.531-548
著者・共著者	Gerrath, M.H.E.E., and Usrey, B.
概要	This research investigates how followers respond to incentivized reviews by influencers or bloggers. It focuses on two factors: the motives followers believe an influencer has for accepting brand incentives, and how common or widespread they perceive incentivized reviews to be. These perceptions may influence reactions to sponsored reviews and the relationship between followers and influencers.
researchmap用URL	https://www.sciencedirect.com/science/article/abs/pii/S0167811620300860