アカラデシルンスリー パジャリー   ACKARADEJRUANGSRI P.    所属   立命館アジア太平洋大学  国際経営学部    職種   教授
言語種別	英語
発行・発表の年月	2021/01
形態種別	論文（学術誌・プロフェショナル誌）
査読	査読あり
標題	Dual-Factor Approach to Consumer Acceptance of Mobile Banking
執筆形態	共著
掲載誌名	International Journal of Technology Diffusion
掲載区分	国外
巻・号・頁	12(1),pp.1-27
担当区分	責任著者
著者・共著者	Amoroso, L. D., Osam, S., Ackaradejruangsri, P.
概要	This study applies a dual-factor model to examine Japanese consumers’ continuance intention toward using mobile financial applications, including mobile banking and mobile wallets. Using survey data from 513 Japanese mobile banking users and structural equation modeling, the research finds strong support for continued adoption of mobile banking technologies. Consumer satisfaction emerged as a key predictor of both loyalty and continuance intention, influenced by perceived value, enjoyment, and habitual usage. Loyalty was also identified as a critical factor directly affecting continuance intention and served as the strongest predictor of continued use. The findings extend continuance intention theory and provide valuable insights for mobile financial service providers.