バイセ ゼー マリアン
  BEISE-ZEE Marian
   所属   立命館アジア太平洋大学  国際経営学部
   職種   教授
言語種別 英語
発行・発表の年月 2004/08
形態種別 論文(学術誌・プロフェショナル誌)
査読 査読あり
標題 Lead Markets: Country-Specific Drivers of the International Diffusion of Innovations
執筆形態 単著
掲載誌名 Research Policy
巻・号・頁 33(43623),pp.997-1018
著者・共著者 Beise, Marian
概要 This paper presents the lead market concept of developing global innovations. The lead role of a market is discussed first theoretically and then by use of a system of five country-specific factors: demand advantages, price advantages, export advantages, transfer advantages and market structure advantages. The applicability of this system of lead market factors is then evaluated in a detailed case study of the cellular mobile telephone industry.