サイトウ ヒロアキ   SAITO Hiroaki   齊藤 広晃    所属   立命館アジア太平洋大学  国際経営学部    職種   教授
言語種別	英語
発行・発表の年月	2026
形態種別	学術論文
査読	査読あり
標題	Religiosity and risk in the ring of fire
執筆形態	共著
掲載誌名	Journal of Vocational Marketing
掲載区分	国外
出版社・発行元	Sage
巻・号・頁	0(0),pp.1-15
総ページ数	15
担当範囲	All
国際共著	国際共著
著者・共著者	◎Sari Lenggogeni Jie Wang Noel Scott Hiroaki Saito
概要	This study examines how religion and religiosity influence tourists’ risk perceptions, self-efficacy, and travel intentions in two disaster-prone destinations in the “Ring of Fire”: Padang, Indonesia, and Beppu, Japan. Using a mixed-methods approach, including interviews and a survey of 486 domestic tourists, the findings reveal that religion and religiosity have complex effects on post-disaster travel intentions. Belief in God’s protection may increase confidence to visit disaster-affected destinations despite perceived risks, while beliefs in ghosts may negatively influence destination perceptions. The study highlights the importance of considering religious and cultural beliefs when developing post-disaster destination marketing and risk communication strategies.