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ゴン ユアンユアン
GONG Yuanyuan 所属 立命館アジア太平洋大学 国際経営学部 職種 准教授 |
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| 言語種別 | 英語 |
| 発行・発表の年月 | 2026/01 |
| 形態種別 | 学術論文 |
| 査読 | 査読あり |
| 標題 | Customer Responses to Service Robot Anthropomorphism: An Integrative Perspective Based on Social Cognition and Intergroup Threat Theories |
| 執筆形態 | 共著 |
| 掲載誌名 | Journal of Hospitality Marketing & Management |
| 掲載区分 | 国外 |
| 出版社・発行元 | Taylor & Francis |
| 国際共著 | 国際共著 |
| 著者・共著者 | Junbang LAN, Yun YANG, Yuanyuan GONG, Ziyun ZHU |
| 概要 | ABDC List: A
Path analysis of data collected from 471 hotel customers reveals that anthropomorphism positively influences customers’ willingness to pay more, mediated by perceived warmth and competence. In contrast, anthropomorphism negatively influences customers’willingness to use service robots, mediated by perceived psychological risk and perceived human identity threat. |
| DOI | https://doi.org/10.1080/19368623.2026.2614409 |