チェン　ピン　クオ   CHEN Ping-Kuo    所属   立命館アジア太平洋大学  国際経営学部    職種   教授
言語種別	英語
発行・発表の年月	2017
形態種別	教科書(全編）
標題	Entrepreneurship Management, TsangHai Publishing.
執筆形態	単著
掲載区分	国外
総ページ数	450
担当範囲	Sole author responsible for the entire book, including conceptualization, content development, and manuscript writing
担当区分	筆頭著者,最終著者,責任著者
概要	Entrepreneurship Management, published by TsangHai Publishing, provides a systematic introduction to the principles and practices of entrepreneurship management. The book covers the entrepreneurial process from opportunity identification and business planning to strategy, resource management, and venture development, providing a practical framework for entrepreneurship education and practice.