チェン シューチン   CHEN Shu-Ching    所属   立命館アジア太平洋大学  国際経営学部    職種   教授
言語種別	英語
発行・発表の年月	2008
形態種別	学術論文
査読	査読あり
標題	Effects of Guanxi Investment on Customer Loyalty in the Chinese Market: An Empirical Study
執筆形態	共著
掲載誌名	Frontiers of Business Research in China
巻・号・頁	2(1),pp.95-115
著者・共著者	Tang, X.F. and Zhou, T.J.
概要	The purpose of this study is to examine the relationship among Guanxi investment, affective commitment and customer loyalty. Results show that Guanxi investment strategy has significant effects on customer’s loyalty. A customer win-back model is proposed.
ISSN	1673-7326