アカラデシルンスリー パジャリー   ACKARADEJRUANGSRI P.    所属   立命館アジア太平洋大学  国際経営学部    職種   教授
言語種別	英語
発行・発表の年月	2018/09
形態種別	論文（学術誌・プロフェショナル誌）
査読	査読あり
標題	Are Japanese consumers concerned with brand　commitment?
執筆形態	共著
掲載誌名	Journal of Business and Economics
掲載区分	国外
巻・号・頁	9(9),pp.774-784
担当区分	責任著者
著者・共著者	Donald Amoroso, Osam Sato, Pajaree Ackaradejruangsri
概要	This study examines the influence of brand commitment on Japanese consumers’ satisfaction, loyalty, and continuance intention to use mobile wallet applications. Using survey data from 513 users, the researchers developed and tested a model based on four key constructs: brand commitment, satisfaction, loyalty, and continuance intention. Contrary to expectations, brand commitment was found to significantly affect only consumer satisfaction, but not loyalty or continued usage. These findings suggest that traditional brand consciousness among Japanese consumers may be weakening. Possible explanations include increasing price sensitivity and changing consumer preferences, particularly among younger users. The study provides new insights into consumer behavior in Japan’s mobile payment market.
ISSN	21557950