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チェン シューチン
CHEN Shu-Ching 所属 立命館アジア太平洋大学 国際経営学部 職種 教授 |
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| 言語種別 | 英語 |
| 発行・発表の年月 | 2006 |
| 形態種別 | 学術論文 |
| 査読 | 査読あり |
| 標題 | Modelling Store Loyalty: Perceived Value in Market Orientation Practice |
| 執筆形態 | 筆頭著者 |
| 掲載誌名 | Journal of Services Marketing |
| 掲載区分 | 国外 |
| 出版社・発行元 | Emerald |
| 巻・号・頁 | 20(3),pp.188-198 |
| 担当区分 | 筆頭著者,責任著者 |
| 国際共著 | 国際共著 |
| 著者・共著者 | P.G., Quester. |
| 概要 | This study developed a model of customer store loyalty for retail service based on a value-based market orientation practice, staff performance and customer satisfaction. Our findings provide an insight into the effect of perceived customer value in market orientation practice as well as its impact on customer retention. The model indicates that marketing practitioners should manage customer satisfaction and perceptions of value in their implementation of
market orientation as they are directly related to customer store loyalty.. |
| DOI | 10.1108/08876040610665643 |