アカラデシルンスリー パジャリー   ACKARADEJRUANGSRI P.    所属   立命館アジア太平洋大学  国際経営学部    職種   教授
言語種別	英語
発行・発表の年月	2017/07
形態種別	論文（学術誌・プロフェショナル誌）
査読	査読あり
標題	How Consumer Attitudes Improve Repurchase Intention and Increase Loyalty
執筆形態	共著
掲載誌名	International Journal of E-Service and Mobile Applications
掲載区分	国外
巻・号・頁	9(3),pp.38-61
著者・共著者	Donald Amoroso, Pajaree Ackaradejruangsri
概要	In this research, we study factors such as perceived ease of use, perceived usefulness and personal innovativeness in order to understand the consumer attitude construct to affect loyalty, satisfaction and repurchasing intention of mobile wallet applications in Thailand. We developed a research model based upon previous research where we propose and examine seven constructs. In general, thirteen out of fifteen hypotheses are supported by variables related to mobile technology adoption, usage and retention with the 461 Thai consumers sampled. Personal innovativeness, perceived usefulness, and perceived ease of use strongly loaded on consumer attitudes for mobile wallet applications as originally hypothesized. It was found that consumer attitudes are the key factor that drives satisfaction, increases loyalty and improves repurchase intention of mobile wallet applications in Thailand.