チェン シューチン   CHEN Shu-Ching    所属   立命館アジア太平洋大学  国際経営学部    職種   教授
言語種別	英語
発行・発表の年月	2005
形態種別	学術論文
査読	査読あり
標題	Developing a Value-based Measure of Market Orientation in an Interactive Service Relationship
執筆形態	筆頭著者
掲載誌名	Journal of Marketing Management
掲載区分	国外
出版社・発行元	Westburn
巻・号・頁	21(43654),pp.779-808
担当区分	筆頭著者,責任著者
国際共著	国際共著
著者・共著者	Quester, P.
概要	This study developed a value-based scale measuring market orientation using both qualitative and quantitative research approaches. The shared views of both front-line employees and customers were used in the scale development process. Findings from the first stage of qualitative research resulted in a preliminary construct incorporating both concepts of market orientation and customer value. The following quantitative research steps validated the developed measures and supported the robustness of the proposed construct.
DOI	10.1362/026725705774538408