チェン シューチン   CHEN Shu-Ching    所属   立命館アジア太平洋大学  国際経営学部    職種   教授
言語種別	英語
発行・発表の年月	2021
形態種別	学術論文
査読	査読あり
標題	Effects of Concealing vs. Displaying Prices on Consumer Perceptions of Hospitality Products
執筆形態	共著
掲載誌名	International Journal of Hospitality Management
掲載区分	国外
出版社・発行元	Elsevier
巻・号・頁	(92)
国際共著	国際共著
著者・共著者	Kim, J., Jhang, J.H., and Kim, S.
概要	This study was designed to empirically test the psychological consequences of concealing (vs. displaying) the prices of hospitality products on perceptions of expensiveness, quality, value, and purchase intention. To achieve this objective, seven hypotheses were proposed and a series of four experimental studies were conducted. It was found that a cafe that did not (vs. did) display price information was evaluated relatively highly in terms of perceived expensiveness, but relatively low in perceived quality, value, and purchase intention. Specifically, we found that the heightened perception of expensiveness of a price-concealing cafe, along with relatively weak change in quality perception, negatively influenced both perceptions of value and purchase intention in Studies 1 and 2. Further, we found that these relationships are moderated by the consumer personal trait of price consciousness (Study 3) and mediated by price fairness (Study 4).
researchmap用URL	https://doi.org/10.1016/j.ijhm.2020.102708