アカラデシルンスリー パジャリー   ACKARADEJRUANGSRI P.    所属   立命館アジア太平洋大学  国際経営学部    職種   教授
言語種別	英語
発行・発表の年月	2017/04
形態種別	論文（学術誌・プロフェショナル誌）
査読	査読あり
標題	The Impact of Inertia as Mediator and Antecedent on Consumer Loyalty and Continuance Intention.
執筆形態	共著
掲載誌名	International Journal of Customer Relationship Marketing and Management
掲載区分	国外
巻・号・頁	8(2),pp.1-20
担当区分	責任著者
著者・共著者	Donald L. Amoroso, Pajaree Ackaradejruangsri, Ricardo A. Lim
概要	This study investigates factors influencing consumer loyalty and continuance intention toward mobile wallet applications among Thai users. Drawing on relationship marketing and information systems theories, the researchers analyzed survey data from 458 consumers using three structural equation models. The results reveal that inertia, or habitual usage, is the strongest predictor of both loyalty and continuance intention, acting as either a mediator or antecedent. While consumer attitudes consistently influenced outcomes, satisfaction became insignificant when mediated by inertia. Contrary to expectations, loyalty did not directly affect continuance intention. The findings provide new insights into mobile wallet user behavior and offer practical implications for enhancing customer retention and long-term engagement.