チェン シューチン
  CHEN Shu-Ching
   所属   立命館アジア太平洋大学  国際経営学部
   職種   教授
言語種別 英語
発行・発表の年月 2023
形態種別 学術論文
査読 査読あり
標題 Managing conflicts to improve the retail networks in China: replication research with extensions
執筆形態 単著
掲載誌名 Asia Pacific Journal of Marketing and Logistics
掲載区分国外
出版社・発行元 Emerald
巻・号・頁 35(3),pp.493-510
概要 This study provides an insight into and a solution for the conflict among marketing channel members in China. It also examines the application of a Western channel conflict management (CM) model in China and suggests future research directions for CM of marketing channel members. The results show CM of channel members in China and do not fully support the hypotheses in the Western model. This study identifies the determinants of an effective approach toward resolving conflicts among members from the perspectives of network outcomes, conflict types and management styles. The choice of CM style is imperative to member performance, especially for achieving specific network outcomes or CM goals.
researchmap用URL https://doi.org/10.1108/APJML-01-2021-0070