チェン シューチン   CHEN Shu-Ching    所属   立命館アジア太平洋大学  国際経営学部    職種   教授
言語種別	英語
発行・発表の年月	2023
形態種別	会議プロシーディングズ
査読	査読あり
標題	Consumer Experience of Value in Consumption Journey: Evidence and Implications for Branding
執筆形態	単著
掲載誌名	Marketing During Times of Change, Umashankar, N., Lisjak, M. (eds.)
掲載区分	国外
出版社・発行元	American Marketing Association (AMA)
巻・号・頁	34,pp.880-883
概要	This study aims to provide empirical insights into consumer experience, customer value, and consumer journey and links them to branding. The findings of this study benefit researchers and marketing practitioners who are interested in understanding consumers’ experience of value in their consumption journey, and how to properly reconnect the consumers and reimagine the role of consumers in managers’ branding decision during times of change..
ISBN	978-0-87757-015-8