チェン シューチン
  CHEN Shu-Ching
   所属   立命館アジア太平洋大学  国際経営学部
   職種   教授
言語種別 英語
発行・発表の年月 2022
形態種別 会議プロシーディングズ
査読 査読あり
標題 Conflict Management Decision and Channel Member Performance
執筆形態 単著
掲載誌名 Reconnect & Reimagine, Harrigan, P., Brush G. (eds.)
掲載区分国外
出版社・発行元 Australian and New Zealand Marketing Academy (ANZMAC)
巻・号・頁 pp.367
概要 The issue of conflict management is a key concern for business success, and a top research priority in marketing distribution channels. The findings benefit researchers and business managers who are interested in understanding channel member attitude and behavior in the conflict and improving the effectiveness of retail networks to properly reconnect the channel members and reimagine the role of channel members in managers’ conflict management decision.
ISSN 1447-3275