チェン シューチン   CHEN Shu-Ching    所属   立命館アジア太平洋大学  国際経営学部    職種   教授
言語種別	英語
発行・発表の年月	2023
形態種別	会議プロシーディングズ
査読	査読あり
標題	Employing Consumer Experience of Value for Consumer Loyalty
執筆形態	単著
掲載誌名	A World Disrupted: Marketing’s Role in Understanding, Adapting and Transforming the Business Ecosystem
掲載区分	国外
出版社・発行元	American Marketing Association.
巻・号・頁	34,pp.843-845
概要	This research focuses on exploring the conditions of employing consumers’ experience of value to facilitate the generation and maintenance of consumer loyalty. The findings of this study benefit researchers and marketing practitioners who are interested in understanding consumer experience of value with essential conditions while finding solutions on how to build and retain the loyalty of consumers, and how to properly reconnect the consumers and reimagine the role of consumers in managers’ decision on marketing strategy in shaping resilient business ecosystems.
ISBN	978-0-87757-017-2