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ウスリー ブライアン ゴードン
USREY Bryan Gordon 所属 立命館アジア太平洋大学 国際経営学部 職種 准教授 |
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| Language | English |
| Publication Date | 2021/04/05 |
| Type | Research paper |
| Peer Review | Peer reviewed |
| Title | The Downside of Scarcity: How Scarcity Appeals Can Promote Consumer Anger and Brand Switching |
| Contribution Type | Joint Work |
| Journal | Psychology and Marketing |
| Journal Type | Another Country |
| Volume, Issue, Page | 38(8),pp.1314-1322 |
| Author and coauthor | Biraglia, A., Usrey, B., Ulqinaku, A. |
| URL for researchmap | https://onlinelibrary.wiley.com/doi/full/10.1002/mar.21489 |