USREY Bryan Gordon
   Department   Ritsumeikan Asia Pacific University  College of International Management
   Position   Associate Professor
Language English
Publication Date 2021/04/05
Type Research paper
Peer Review Peer reviewed
Title The Downside of Scarcity: How Scarcity Appeals Can Promote Consumer Anger and Brand Switching
Contribution Type Joint Work
Journal Psychology and Marketing
Journal TypeAnother Country
Volume, Issue, Page 38(8),pp.1314-1322
Author and coauthor Biraglia, A., Usrey, B., Ulqinaku, A.
URL for researchmap