USREY Bryan Gordon
Department Ritsumeikan Asia Pacific University College of International Management Position Associate Professor |
|
Language | English |
Publication Date | 2021/09 |
Type | Research paper |
Peer Review | Peer reviewed |
Title | The Impact of Influencer Motives and Commonness Perceptions on Follower Reactions Toward Incentivized Reviews |
Contribution Type | 共著 |
掲載誌名 | International Journal of Research in Marketing, |
掲載区分 | 国外 |
巻・号・頁 | 38(3),pp.531-548 |
著者・共著者 | Gerrath, M.H.E.E., and Usrey, B. |
researchmap用URL | https://www.sciencedirect.com/science/article/abs/pii/S0167811620300860 |