USREY Bryan Gordon
Department Ritsumeikan Asia Pacific University College of International Management Position Associate Professor |
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Language | English |
Publication Date | 2021/09 |
Type | Research paper |
Peer Review | Peer reviewed |
Title | The Impact of Influencer Motives and Commonness Perceptions on Follower Reactions Toward Incentivized Reviews |
Contribution Type | Joint Work |
Journal | International Journal of Research in Marketing, |
Journal Type | Another Country |
Volume, Issue, Page | 38(3),pp.531-548 |
Author and coauthor | Gerrath, M.H.E.E., and Usrey, B. |
URL for researchmap | https://www.sciencedirect.com/science/article/abs/pii/S0167811620300860 |