USREY Bryan Gordon
   Department   Ritsumeikan Asia Pacific University  College of International Management
   Position   Associate Professor
Language English
Publication Date 2020/02/06
Type Research paper
Peer Review Peer reviewed
Title How Downplaying Product Greenness Affects Performance Evaluations: Examining the Effects of Implicit and Explicit Green Signals in Advertising
Contribution Type First author
Journal Journal of Advertising
Journal TypeAnother Country
Volume, Issue, Page 49(2),pp.125-140
Author and coauthor Usrey, B., Palihawadana, D., Saradakis, C., and Theotokis, A.
URL for researchmap