USREY Bryan Gordon
Department Ritsumeikan Asia Pacific University College of International Management Position Associate Professor |
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Language | English |
Publication Date | 2020/02/06 |
Type | Research paper |
Peer Review | Peer reviewed |
Title | How Downplaying Product Greenness Affects Performance Evaluations: Examining the Effects of Implicit and Explicit Green Signals in Advertising |
Contribution Type | First author |
Journal | Journal of Advertising |
Journal Type | Another Country |
Volume, Issue, Page | 49(2),pp.125-140 |
Author and coauthor | Usrey, B., Palihawadana, D., Saradakis, C., and Theotokis, A. |
URL for researchmap | https://www.tandfonline.com/doi/abs/10.1080/00913367.2020.1712274?journalCode=ujoa20 |