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USREY Bryan Gordon
Department Ritsumeikan Asia Pacific University College of International Management Position Associate Professor |
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| Language | English |
| Publication Date | 2024/06/04 |
| Type | Research paper |
| Peer Review | Peer reviewed |
| Title | Optionally Green: The Effect of Hybrid Product Default Policy on Consumer Response to Hybrid Products |
| Contribution Type | First author |
| Journal | Psychology & Marketing |
| Journal Type | Another Country |
| Publisher | Wiley |
| Authorship | Lead author |
| International coauthorship | International coauthorship |
| Author and coauthor | Charalampos Saridakis, Aristeidis Theotokis |
| URL for researchmap | https://onlinelibrary.wiley.com/doi/10.1002/mar.22052 |